Website redesign

Redesigns that don't torch the rankings.

Editorial cross-platform redesigns. WordPress, Shopify, custom Next.js. We crawl the live site, plan redirects deliberately, redesign with intent, and watch real-user CWV plus rankings for thirty days post-launch. The new site looks new and ranks better.

Platforms

WordPress · Shopify · custom Next.js

Continuity

URL · schema · revenue parity

Stabilization

30-day SEO + CWV watch

Outcomes

Rankings up, conversion up, brand up

Why this exists

Most redesigns are design projects with an SEO postmortem.

The pattern: agency redesigns the site, launches, traffic drops, postmortem reveals broken redirects, lost schema, and CWV regressions. Avoidable. We treat SEO and conversion continuity as first-class deliverables — crawl the site, document the baseline, plan redirects URL by URL, restore schema, and stabilize for 30 days post-launch.

What we hear most

Reasons brands redesign with us instead of starting over.

01

Brand has evolved past the site

New positioning, photography, tone — and a website that still reads like the company three years ago.

02

Conversion has plateaued

Traffic is fine. Conversion is not. Hero is doing too much, CTAs buried, social proof shows up too late.

03

SEO equity at risk

Years of backlinks and ranking pages. A bad redesign loses 20–60% within a quarter. You need a partner who treats migration as the first design problem.

04

CMS or platform has aged badly

Stack of plugins, page builder the team hates, editorial workflow that makes content feel like effort.

05

Performance is failing CWV

LCP past 3 seconds, CLS in the red. The redesign is also a performance reset.

What we deliver

What ships in a Haxtiv redesign.

A new front of house, a healthier engine room, and the SEO continuity work that makes the new site outrank the old one.

Discovery & continuity

  • Full crawl (Screaming Frog + Search Console)
  • Ranking-page inventory and intent map
  • Redirect map authored URL by URL
  • Schema audit and reconciliation plan
  • Internal-link plan for new architecture

Design

  • Editorial design system (type, grid, motion, photography)
  • Art-directed templates: home, services, case study, blog, contact
  • Component library shared across templates
  • Interaction polish without gimmicks
  • Brand consistency across the unloved corners (404, search, archive)

Build

  • Custom theme rebuilt from the ground up
  • Performance budget: LCP < 2.0s, CLS < 0.05, INP < 150ms
  • Image and asset policy revisited and applied site-wide
  • Editor experience designed for marketing velocity
  • 30 days of post-launch support included

Stabilization

  • 30-day post-launch SEO watch with weekly reports
  • Schema validation and rich-result restoration
  • Internal link adjustments based on early traffic
  • CWV regression checks
  • Optional retainer for ongoing CRO and SEO

Process

How this service runs end to end

The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.

  1. 01

    Discover

    Audit, intent, and the part nobody is saying out loud

    We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.

  2. 02

    Define

    Sitemap, story, and the metrics that actually matter

    We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.

  3. 03

    Design

    Editorial system, art-directed, never templated

    Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.

  4. 04

    Build

    Production code your team can keep

    WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.

  5. 05

    Launch

    Migration without losing rankings or sleep

    Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.

  6. 06

    Grow

    Care plan, CRO sprints, and quiet improvements

    We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.

What this looks like in production

Numbers we earn, not numbers we round up.

0+

Sites shipped

across 27 countries

0k

Studio hours

delivered since 2019

0.0x

Avg conversion lift

post-redesign clients

0%

Client retention

into year two

In their words

Senior teams who chose us.

Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.

Mara Iglesias

VP Marketing · Lumenwave Health

Headless WordPress redesign

Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.

Daniel Korver

Founder · Northbound Goods

Shopify Plus rebuild

Frequently asked

Answers worth asking for.

Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.

Not if it's done properly. Causes are URL changes without redirects, schema lost, internal linking thinned, CWV regressions. We handle all four explicitly and watch real-user data for 30 days post-launch.

Continue reading

Where to go next

Start here

Bring us the redesign that has to land — and the rankings that have to stay.

30-minute call. We'll review the live site, point at the risks, and share a fixed quote.

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