Conversion (CRO)

CRO that moves the lines that matter — not CRO theater.

Cross-platform CRO. WordPress, Shopify, custom Next.js. We start from your funnel data, build hypotheses from real friction, ship A/B tests with proper statistics, and report shipped lifts in revenue.

Approach

Funnel-led, hypothesis-led

Tooling

GA4 · Hotjar · Convert · Optimizely · custom

Stats

Bayesian or frequentist, agreed upfront

Cadence

2–4 tests/month, retainer-based

Why this exists

Most CRO is best-practice swaps with a sticker price.

Most CRO engagements re-skin the buy box, swap a hero, add a testimonial strip, and call it a win. Real CRO starts from your funnel data, identifies the actual friction, builds hypotheses tied to revenue mechanics, and ships tests with statistical discipline. We do that work — and we are honest when a test we shipped did not win.

What we hear most

Reasons brands move CRO to us.

01

CRO has been theater

Tests get shipped, dashboard says 'win', revenue line doesn't move. Statistics are loose. Hypotheses are best-practice swaps.

02

Funnel data is unreliable

GA4 and platform analytics don't match. Tracking is broken in places. CRO can't be trusted without measurement integrity.

03

Testing tool unused

You pay for a test platform. No tests have shipped in three months.

04

Mobile conversion is materially below desktop

Industry gap normal. Yours is bigger than the gap should be. Mobile-specific CRO is usually 30%+ of available lift.

05

Personalisation is on the roadmap

First-party data, segments, content variants — sitting on the roadmap with no shipped surface.

What we deliver

What ships in a Haxtiv CRO engagement.

Measurement audit, research-led roadmap, and an ongoing test cadence with shipped lifts.

Foundations

  • Measurement audit: GA4, platform analytics, server-side, dataLayer
  • Funnel inventory with conversion rate per step
  • Heatmap and session-recording study
  • Customer interview round (5–10 buyers and abandoners)
  • Hypothesis backlog tied to funnel mechanics

Test cadence

  • 2–4 tests shipped per month (depending on traffic)
  • Statistical method agreed upfront (Bayesian or frequentist)
  • Sample-size and runtime calculated, not eyeballed
  • Tests reviewed against revenue, not click-through
  • Documented test register with every result

Surfaces

  • Hero, value prop, social proof
  • Pricing page, plan recommendation, calculators
  • Cart, checkout, payment, address validation
  • Account / post-purchase / repeat
  • Mobile-specific patterns

Reporting

  • Monthly readout: tests shipped, lifts won, learnings
  • Quarterly funnel review with revenue impact
  • Test-register access for the team
  • Customer-research summaries
  • Roadmap of upcoming hypotheses

Process

How this service runs end to end

The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.

  1. 01

    Discover

    Audit, intent, and the part nobody is saying out loud

    We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.

  2. 02

    Define

    Sitemap, story, and the metrics that actually matter

    We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.

  3. 03

    Design

    Editorial system, art-directed, never templated

    Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.

  4. 04

    Build

    Production code your team can keep

    WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.

  5. 05

    Launch

    Migration without losing rankings or sleep

    Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.

  6. 06

    Grow

    Care plan, CRO sprints, and quiet improvements

    We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.

What this looks like in production

Numbers we earn, not numbers we round up.

0+

Sites shipped

across 27 countries

0k

Studio hours

delivered since 2019

0.0x

Avg conversion lift

post-redesign clients

0%

Client retention

into year two

In their words

Senior teams who chose us.

Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.

Mara Iglesias

VP Marketing · Lumenwave Health

Headless WordPress redesign

Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.

Daniel Korver

Founder · Northbound Goods

Shopify Plus rebuild

Frequently asked

Answers worth asking for.

Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.

First shipped lift typically lands in month 2–3 (after measurement audit, hypothesis prep, first test runtime). Cumulative annualised lift typically lands at 8–25% over 6–12 months on sites with a real testing surface.

Continue reading

Where to go next

Start here

Brief us — we'll ship CRO that moves revenue, not just dashboards.

30-minute call. We'll review the funnel and share a fixed quote.

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