What about A/B testing?

We design with experimentation in mind — variants of the hero, the PDP buy-box, and checkout steps are scoped from day one. Where you have an experimentation tool (Optimizely, AB Tasty, Convert), we plug into it; where you don't, we ship a lightweight server-side framework.

Will the design follow brand guidelines?

Yes — we honour brand guidelines when they exist and refine where they fall short for a storefront context. Many brand guidelines were written with marketing pages in mind; storefronts need additional patterns (variant pickers, merchandising slots, checkout) that we extend.

Most WooCommerce design engagements run $25,000–$70,000 and 6–10 weeks. Larger storefronts (multi-region, B2B, complex variant logic) run $70,000–$160,000 and 10–18 weeks.

How is this different from Shopify design?

Different platform constraints. Woo gives more design freedom at the cost of more design surfaces to handle yourself. Shopify is more constrained but fewer edges. We do both; pick the platform first, then the design service follows.

Will the design work on Storefront or our existing theme?

We can work to either constraint. The cleanest outcome is a custom theme built around the design system. Working into Storefront is possible but the ceiling is lower.

WooCommerce design

WooCommerce storefronts that don't look like WooCommerce.

Editorial WooCommerce design for brands that want a real storefront — PDP, PLP, search, checkout, account — designed for conversion, not stock theme aesthetics. Brand-true type, motion, and photography across every step of the buying journey.

Brief a Woo design See storefront work

Surfaces

PDP · PLP · Search · Checkout · Account

Lift

Conversion-tested patterns

System

Tokens · components · documentation

Hand-off

Figma + dev-ready specs

What is WooCommerce design?

WooCommerce design is the editorial design practice for WooCommerce stores — PDP, PLP, cart, checkout, and account flows shaped around brand and conversion. Treated as a design system rather than theme decoration, it keeps every product page on brand and every checkout converting.

Why this exists

Storefront design is where most brands quietly underdeliver.

The home page gets the love; the storefront gets a stock theme. PDP and PLP carry most of the conversion responsibility and most of them look like the WooCommerce default. We design WooCommerce storefronts the way other agencies design home pages — bespoke type and grid, art-directed photography, tested patterns at each conversion gate. The shopper notices. The numbers do too.

What we hear most

Common storefront design failures.

PDP is a Storefront child theme

Variants on the right, gallery on the left, default 'Add to cart'. The brand voice that lives on the home page evaporates the moment a shopper enters a product page.

PLP feels like a search result

Cards stacked in a grid with no editorial shape. No collection storytelling, no merchandising slots, no prioritisation of the products you want to sell.

Search experience is the WordPress default

Slow, unfaceted, ranking by date. Search abandonment is high. Conversion from search-bar users is meaningfully below the rest of the site.

Checkout is a fight

Six fields too many. No saved-card path. Apple Pay or Google Pay missing. Visible error states are inconsistent. Mobile checkout drops conversion sharply.

Account area looks abandoned

Once a customer is signed in, the brand voice disappears. Order history, subscription management, and account settings feel like they belong to a different company.

Mobile design is an afterthought

70% of traffic is mobile and the site was designed desktop-first. Buttons too small, type too tight, gallery interactions assume a hover state.

What we deliver

What ships in a Haxtiv WooCommerce design engagement.

A storefront design system covering every revenue-bearing surface, with dev-ready specs and conversion-aware patterns.

Design system

Type, colour, spacing, motion tokens for the storefront
Photography and illustration direction
Component library: cards, badges, swatches, accordions, callouts
Empty-state, error-state, loading-state design
Documented tokens shipped to dev as Figma + JSON

PDP design

Above-the-fold pattern tuned for variant/configurator complexity
Cross-sell, upsell, and recommendation slots designed in
Trust signals (reviews, returns, shipping) placed for conversion
Storytelling sections for editorial collections and signature products
Mobile-first interaction model with native-feeling gestures

PLP & search

Collection page templates with merchandising slots
Faceted-search UX (filters, sort, breadcrumb)
Editorial list pages (gift guides, looks, pairings)
Empty-result and zero-result design
Search-bar and predictive-search patterns

Checkout & account

Single- or multi-step checkout designed against your AOV and SKU mix
Express-payment integration (Apple Pay, Google Pay, Klarna)
Address and shipping selection with smart defaults
Account hub: orders, subscriptions, addresses, payments
Subscription self-service flows

Hand-off & dev

Figma libraries with named components
Dev-ready specs with tokens and edge-case states
Build-side review with the Haxtiv WooCommerce engineers
30 days of design support after launch
Quarterly storefront review for ongoing tuning

Process

How this service runs end to end

The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.

01
Discover
Audit, intent, and the part nobody is saying out loud
We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.
02
Define
Sitemap, story, and the metrics that actually matter
We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.
03
Design
Editorial system, art-directed, never templated
Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.
04
Build
Production code your team can keep
WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.
05
Launch
Migration without losing rankings or sleep
Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.
06
Grow
Care plan, CRO sprints, and quiet improvements
We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.

What this looks like in production

Numbers we earn, not numbers we round up.

Sites shipped

across 27 countries

Studio hours

delivered since 2019

0.0x

Avg conversion lift

post-redesign clients

Client retention

into year two

In their words

Senior teams who chose us.

Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.

Mara Iglesias

VP Marketing · Lumenwave Health

Headless WordPress redesign

Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.

Daniel Korver

Founder · Northbound Goods

Shopify Plus rebuild

Frequently asked

Answers worth asking for.

Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.

Both options exist. Most clients pair this service with our WooCommerce development service so the build stays in one team. If you have an internal team or another agency on the build side, we hand off Figma + tokens + specs cleanly and stay available for design review during build.

Where to go next

Start here

Bring the storefront brief — we'll bring the editorial design system.

30-minute call. We'll review the live storefront, share a fixed quote, and tell you what's worth fixing first.

Book a 30-min call

Send a brief