Automotive sites that earn the showroom visit.
Editorial websites for dealerships, OEM brands, and aftermarket. Inventory feeds, service booking, multi-rooftop architecture, and design that respects the buyer in 2026 — researched, mobile-first, OEM-comfortable.
Patterns
Feeds
Patterns
Stack
Why this exists
Most dealership sites are inventory feeds with a chrome plate.
Dealership platforms (Dealer.com, DealerOn, fox dealer) ship template sites where the inventory feed dominates and the brand voice is footnoted. Modern automotive buyers research extensively online before showroom visits — and reward dealerships that act like brands. We build automotive sites that compete with the OEM site for trust while owning the inventory and service cadence.
What we hear most
Common automotive website failures.
Inventory feed is the design
VDP and SRP look like every other dealership. Brand voice doesn't survive the inventory pages.
Service booking is dated
Phone-only or generic form. No real-time slot booking, no service-history awareness, no upsell of recommended services.
Multi-rooftop generic
Each rooftop is a clone of the template. No local SEO architecture, no rooftop-specific brand voice.
Trade-in flow is friction
Long form, no auto-VIN lookup, no real-time valuation. Conversion drops at every step.
Mobile UX is hostile
Most automotive research is mobile. Most dealership sites are designed for desktop.
What we deliver
What ships in a Haxtiv automotive site.
Editorial design, inventory and service integration, and multi-rooftop architecture for dealer groups.
Architecture
- Inventory + service + trade-in + finance + about structure
- Multi-rooftop architecture with local SEO
- Per-vehicle landing pages for in-stock high-margin units
- Editorial content (model reviews, comparison, lifestyle)
- Multilingual where market demands
Inventory & feeds
- DMS or OEM inventory feed integration
- VDP and SRP custom-styled, not template
- Real-time pricing and availability
- Vehicle photography handling (custom + feed-supplied)
- Lead form integration to CRM (vAuto, Reynolds, CDK)
Service & trade-in
- Real-time service slot booking integration
- Service-history-aware recommendations
- Trade-in valuation tools (Kelley, Black Book, custom)
- Finance application flow with secure handling
- Recall lookup and notification
SEO & local
- AutoDealer, Vehicle, Service schema
- Local + brand + model landing pages
- Multi-rooftop local SEO architecture
- Google Business Profile alignment
- Real-user CWV monitoring
Process
How this service runs end to end
The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.
01
Discover
Audit, intent, and the part nobody is saying out loud
We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.
02
Define
Sitemap, story, and the metrics that actually matter
We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.
03
Design
Editorial system, art-directed, never templated
Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.
04
Build
Production code your team can keep
WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.
05
Launch
Migration without losing rankings or sleep
Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.
06
Grow
Care plan, CRO sprints, and quiet improvements
We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.
What this looks like in production
Numbers we earn, not numbers we round up.
Sites shipped
across 27 countries
Studio hours
delivered since 2019
Avg conversion lift
post-redesign clients
Client retention
into year two
In their words
Senior teams who chose us.
Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.
Mara Iglesias
VP Marketing · Lumenwave Health
Headless WordPress redesign
Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.
Daniel Korver
Founder · Northbound Goods
Shopify Plus rebuild
Frequently asked
Answers worth asking for.
Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.
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Where to go next
Custom WordPress development
Typical platform.
WordPress development
Top-line WP service.
Enterprise WordPress
Multi-rooftop scale.
WordPress technical SEO
Architecture, schema, linking.
WordPress redesign
Editorial redesigns.
Conversion (CRO)
Tested CRO.
Real estate websites
Adjacent listing-led vertical.
Industries
All industries.
Start here
Brief us on the automotive site that has to land showroom visits.
30-minute call. We'll review the brief and share a fixed quote.