WordPress design that finally looks like the brand.
An editorial WordPress design studio for brands tired of theme-shop sameness. Bespoke art direction, design systems, and CMS controls scoped so the next two years of pages still feel art-directed.
Design
System
CMS
Handover
What is a WordPress design agency?
A WordPress design agency designs the visual system — type, grid, motion, photography direction, and editor controls — that gives a WordPress site a real point of view. Editorial design discipline keeps every page on brand, from the homepage to the unloved corners like search results and 404s.
Why design-led WordPress
Most WordPress sites stop at 'looks fine.' Brand-led WordPress earns the next click.
WordPress is a content engine first. Without design discipline, a site collapses into stock layouts and theme defaults the moment marketing ships a new page. We design WordPress sites as systems — type, grid, motion, photography direction, and editor controls all chosen together — so every page that goes live in year two still feels art-directed.
What we hear most
When brands call us about WordPress design.
Brand has outgrown the site
Brand evolved, the site didn't. Photography, type, and tone all read like a different company than the one in the deck.
Theme aesthetic shows through
Premium theme out of ThemeForest. Same hero, same testimonial slider, same pricing cards as twenty other sites. Nothing earns attention.
Marketing pages drift
Builder exposes too many controls. Type sizes, spacing, and colour wander page to page. The design system fights the editor instead of living inside it.
Mobile design is an afterthought
Pages look great desktop. Mobile is a stack of awkwardly resized blocks. Editor previews lie.
Empty states and error pages are unstyled
Search results page is default theme. 404 is a paragraph of body copy. The unloved corners give the brand away.
Photography direction is missing
Stock imagery glued in by whoever ran out of time. Inconsistent crop, treatment, lighting. Cheaper-looking than it should be.
What we deliver
What ships in a Haxtiv WordPress design engagement.
An art-directed WordPress site backed by a design system the in-house team can live inside.
Art direction
- Brand audit and visual point of view
- Type system (display, body, mono pairings, weights, scale)
- Colour system (canvas, ink, accents, surfaces, semantic states)
- Editorial layout grid and motion language
- Photography and illustration direction
Design system
- Component library in Figma matched to the build
- Templates: home, service, blog, case study, contact, 404, search
- Empty states, error states, loading states
- Editorial hero variants and CTA patterns
- Documented tokens and design rules
Editor experience
- Block editor and ACF blocks scoped to the design system
- Page-builder integration when marketing needs it
- Editor controls limited to what should be changed
- Editor styles that mirror the front-end
- Loom-led walkthroughs for the in-house team
Handover
- Figma file with naming, tokens, and component variants
- Design-system documentation inside the WordPress admin
- 30 days of post-launch design support
- Optional retainer for new templates and campaign pages
- A studio you can call back without 'consultation' tax
Process
How this service runs end to end
The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.
01
Discover
Audit, intent, and the part nobody is saying out loud
We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.
02
Define
Sitemap, story, and the metrics that actually matter
We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.
03
Design
Editorial system, art-directed, never templated
Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.
04
Build
Production code your team can keep
WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.
05
Launch
Migration without losing rankings or sleep
Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.
06
Grow
Care plan, CRO sprints, and quiet improvements
We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.
What this looks like in production
Numbers we earn, not numbers we round up.
Sites shipped
across 27 countries
Studio hours
delivered since 2019
Avg conversion lift
post-redesign clients
Client retention
into year two
In their words
Senior teams who chose us.
Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.
Mara Iglesias
VP Marketing · Lumenwave Health
Headless WordPress redesign
Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.
Daniel Korver
Founder · Northbound Goods
Shopify Plus rebuild
Frequently asked
Answers worth asking for.
Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.
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Where to go next
WordPress development
The build side of design-led WordPress.
Custom WordPress development
Hand-coded themes, ACF, blocks.
WordPress redesign
Editorial redesigns that protect SEO.
WooCommerce design
Editorial WooCommerce design.
Elementor design services
Design for Elementor sites.
WordPress page builder experts
Cross-builder design and build.
Headless WordPress
Next.js front-end + WP backend.
WordPress theme development
Custom themes from scratch.
Start here
Brief us on the next WordPress design that has to look like the brand.
30-minute call with a partner. We'll review the brand, the brief, and share a fixed quote within 48 hours.