CRO that moves the lines that matter — not CRO theater.
Evidence-led Shopify CRO. We start from your funnel, build hypotheses from real friction, ship A/B tests with proper statistics, and report shipped lifts in revenue, not in click-through rate.
Approach
Tooling
Stats
Cadence
What is Shopify conversion optimization?
Shopify conversion optimization is the practice of running hypothesis-led PDP, PLP, cart, and checkout sprints to lift revenue per session. CRO done as a discipline beats CRO done as a buzzword: clear hypotheses, prioritized backlog, instrumented testing, monthly review.
Why this exists
Most CRO is best-practice swaps with a sticker price.
Most CRO engagements re-skin the buy box, swap a hero, add a testimonial strip, and call it a win. Real CRO starts from your funnel data, identifies the actual friction, builds hypotheses tied to revenue mechanics, and ships tests with statistical discipline. We do that work — and we are honest when a test we shipped did not win.
What we hear most
Reasons brands move CRO to us.
CRO has been theater
Tests get shipped, the dashboard says 'win', the revenue line doesn't move. Statistics are loose. Hypotheses are best-practice swaps.
Funnel data is unreliable
GA4 numbers don't match Shopify Analytics. Tracking is broken in places. CRO can't be trusted without measurement integrity.
Testing tool is unused
You pay for Convert, Optimizely, or AB Tasty. No tests have shipped in three months.
Mobile conversion is materially below desktop
Industry gap is normal. The gap on your store is bigger than the gap should be. Mobile-specific CRO is usually 30%+ of the available lift.
Checkout extensibility unused
Shopify checkout extensions can ship upsells, address validation, gift options, and trust signals. Your checkout uses default.
What we deliver
What ships in a Haxtiv Shopify CRO engagement.
A measurement audit, a research-led roadmap, and an ongoing test cadence with shipped lifts.
Foundations
- Measurement audit: GA4, Shopify, server-side, dataLayer
- Funnel inventory with conversion rate per step
- Heatmap and session-recording study (Hotjar or similar)
- Customer interview round (5–10 buyers and abandoners)
- Hypothesis backlog tied to funnel mechanics
Test cadence
- 2–4 tests shipped per month (depending on traffic)
- Statistical method agreed upfront (Bayesian or frequentist)
- Sample-size and runtime calculated, not eyeballed
- Tests reviewed against revenue, not click-through
- Documented test register with every result (won, lost, inconclusive)
Surfaces
- PDP: hero, buy-box, gallery, trust signals, recommendations
- PLP: faceting, sort, merchandising, card design
- Cart: drawer vs page, upsells, social proof
- Checkout: extensions, express payments, address validation
- Account / post-purchase: subscription self-serve, repeat-purchase prompts
Reporting
- Monthly readout: tests shipped, lifts won, learnings
- Quarterly funnel review with revenue impact
- Test-register access for the team
- Customer-research summaries
- Roadmap of upcoming hypotheses
Process
How this service runs end to end
The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.
01
Discover
Audit, intent, and the part nobody is saying out loud
We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.
02
Define
Sitemap, story, and the metrics that actually matter
We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.
03
Design
Editorial system, art-directed, never templated
Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.
04
Build
Production code your team can keep
WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.
05
Launch
Migration without losing rankings or sleep
Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.
06
Grow
Care plan, CRO sprints, and quiet improvements
We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.
What this looks like in production
Numbers we earn, not numbers we round up.
Sites shipped
across 27 countries
Studio hours
delivered since 2019
Avg conversion lift
post-redesign clients
Client retention
into year two
In their words
Senior teams who chose us.
Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.
Mara Iglesias
VP Marketing · Lumenwave Health
Headless WordPress redesign
Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.
Daniel Korver
Founder · Northbound Goods
Shopify Plus rebuild
Frequently asked
Answers worth asking for.
Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.
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Where to go next
Shopify development
Top-line Shopify service.
Shopify store design
Editorial design.
Shopify UX design
UX-focused engagements.
Shopify speed optimization
CWV-tuned.
Shopify SEO
Architecture, schema, indexing.
Conversion (CRO)
Cross-platform CRO.
Shopify Plus
Enterprise Shopify.
Custom Shopify development
Hand-coded themes.
Start here
Brief us — we'll ship CRO that moves revenue, not just dashboards.
30-minute call. We'll review the funnel and share a fixed quote.