Dental sites that don't read like a stock photo.
Editorial websites for general, cosmetic, orthodontic, and pediatric dental practices. Provider profiles, treatment libraries, before/after galleries, online booking, and design that converts new patients.
Patterns
Compliance
SEO
Stack
Why this exists
Most dental sites are stock photos with a phone number.
Dental marketing has plateaued at template sites with stock photos, generic treatment pages, and contact forms that don't convert. Real dental marketing earns trust through editorial design, provider warmth, before/after galleries done well, and online booking that actually works on a phone. We build that — for boutique practices and multi-location DSOs alike.
What we hear most
Common dental website failures.
Treatment pages all read the same
Generic copy across whitening, Invisalign, implants, veneers. No before/after galleries, no provider stories, no point of view. Search ranks them low.
Online booking is friction
Long forms, generic time slots, no provider matching, no insurance check. Conversion drops at every step.
Before/after galleries are absent or amateur
The single highest-converting asset for cosmetic and orthodontic practices is missing or done poorly.
Local SEO is unbuilt
Single-location practice with poor Google Business Profile sync. Multi-location DSOs with no local + treatment landing pages.
Mobile UX is hostile
Most dental traffic is mobile. Most dental sites are designed desktop-first. Conversion drops where it matters most.
What we deliver
What ships in a Haxtiv dental site.
Patient-led design, conversion-aware patterns, and the SEO work specific to dental.
Architecture
- Treatment + provider + location structure
- Treatment-specific landing pages with intent targeting
- Online booking integration (NexHealth, Dentrix, Open Dental, etc.)
- Before/after gallery system
- Insurance / financing pages
Design
- Editorial design system tuned to dental warmth
- Provider photography direction
- Before/after gallery design with consent handling
- Accessibility-first (WCAG 2.2 AA target)
- Mobile-first across the funnel
Conversion
- Online booking funnel with provider/insurance pre-qual
- Phone, chat, email, scheduled-call options
- New-patient form designed for the actual decision
- Insurance check upfront where applicable
- Tracking that respects HIPAA boundaries
SEO & content
- Dentist, MedicalOrganization, MedicalProcedure schema
- Local + treatment intent landing pages
- Multi-location SEO architecture
- Internal linking that builds practice authority
- Real-user CWV monitoring
Process
How this service runs end to end
The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.
01
Discover
Audit, intent, and the part nobody is saying out loud
We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.
02
Define
Sitemap, story, and the metrics that actually matter
We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.
03
Design
Editorial system, art-directed, never templated
Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.
04
Build
Production code your team can keep
WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.
05
Launch
Migration without losing rankings or sleep
Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.
06
Grow
Care plan, CRO sprints, and quiet improvements
We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.
What this looks like in production
Numbers we earn, not numbers we round up.
Sites shipped
across 27 countries
Studio hours
delivered since 2019
Avg conversion lift
post-redesign clients
Client retention
into year two
In their words
Senior teams who chose us.
Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.
Mara Iglesias
VP Marketing · Lumenwave Health
Headless WordPress redesign
Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.
Daniel Korver
Founder · Northbound Goods
Shopify Plus rebuild
Frequently asked
Answers worth asking for.
Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.
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Where to go next
Start here
Brief us on the dental site that has to land new patients.
30-minute call. We'll review the brief and share a fixed quote.