Education websites

Education sites that earn the application.

Editorial websites for K-12 schools, universities, college consortia, and edtech. Admissions funnels, program architecture, faculty profiles, accessibility-first design, and multilingual where the audience needs it.

Patterns

Program · admissions · faculty · campus

Compliance

ADA · Title IX · FERPA-aware

SEO

Local + program + intent

Stack

WordPress (typical) or custom

Why this exists

Education sites carry decisions that shape lives. Most are templates.

Schools and universities are sold templated WordPress builds with stock campus photography and program pages that all read the same. Real education marketing earns the application through editorial campus storytelling, faculty voice, program architecture that maps to student intent, and admissions flows that respect the gravity of the decision.

What we hear most

Common education website failures.

01

Program pages are catalog entries

Curriculum bullet lists, generic photography, no faculty voice, no student stories. Pages don't differentiate or convert.

02

Admissions funnel is friction

Long generic forms, no clear next step, no personalisation by student type. Conversion rate drops at every step.

03

Faculty profiles are CVs

Bullet lists of degrees and publications. No editorial photography, no teaching voice, no demonstration of approach.

04

Accessibility is improvised

ADA / WCAG compliance is a one-pass thought. Schools are often legally required and frequently fall short.

05

Multilingual handling is shallow

K-12 with non-English-speaking parents needs multilingual; many sites ship Google Translate widgets that are not enough.

What we deliver

What ships in a Haxtiv education site.

Editorial design, accessibility-first patterns, and the SEO + admissions work specific to education.

Architecture

  • Program + faculty + campus + admissions structure
  • Program-specific landing pages with intent targeting
  • Admissions funnel with personalisation by student type
  • Multi-campus / multi-school handling
  • Multilingual support with proper hreflang

Design

  • Editorial design system tuned to academic gravity
  • Faculty and campus photography direction
  • Accessibility-first design (WCAG 2.2 AA target)
  • Trust signals: rankings, accreditations, alumni
  • Mobile-first patterns

Compliance

  • ADA / WCAG 2.2 AA accessibility
  • Title IX and Title VI policy linking
  • FERPA-aware analytics (no PII in third-party trackers)
  • Cookie / privacy for jurisdiction
  • Documented data-handling for marketing tools

SEO & content

  • EducationalOrganization, Course, FAQ schema
  • Program + intent landing pages
  • Editorial content (campus stories, alumni features)
  • Internal linking by intent
  • Real-user CWV monitoring

Process

How this service runs end to end

The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.

  1. 01

    Discover

    Audit, intent, and the part nobody is saying out loud

    We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.

  2. 02

    Define

    Sitemap, story, and the metrics that actually matter

    We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.

  3. 03

    Design

    Editorial system, art-directed, never templated

    Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.

  4. 04

    Build

    Production code your team can keep

    WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.

  5. 05

    Launch

    Migration without losing rankings or sleep

    Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.

  6. 06

    Grow

    Care plan, CRO sprints, and quiet improvements

    We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.

What this looks like in production

Numbers we earn, not numbers we round up.

0+

Sites shipped

across 27 countries

0k

Studio hours

delivered since 2019

0.0x

Avg conversion lift

post-redesign clients

0%

Client retention

into year two

In their words

Senior teams who chose us.

Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.

Mara Iglesias

VP Marketing · Lumenwave Health

Headless WordPress redesign

Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.

Daniel Korver

Founder · Northbound Goods

Shopify Plus rebuild

Frequently asked

Answers worth asking for.

Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.

Yes — WCAG 2.2 AA is our default target for education builds. Schools have heightened legal exposure on accessibility; we design and test against it.

Continue reading

Where to go next

Start here

Brief us on the education site that has to land applications.

30-minute call. We'll review the brief and share a fixed quote.

Book a 30-min call
Send a brief