Bricks builds — the leaner page builder, done deliberately.
Bricks for brands that want a real page builder without the bloat. Lean HTML output, native CSS controls, custom elements, and Bricks builds tuned for the designer-developer workflow.
Output
Elements
Performance
DX
What is Bricks Builder development?
Bricks Builder development is the practice of building WordPress sites in Bricks — a leaner, faster page builder than Elementor or Divi. Bricks suits designer-developers who want full layout control without the framework bloat older builders accumulate.
Why Bricks
Bricks earns the recommendation when a builder needs to feel like code.
Bricks is the page builder we recommend when the team has a developer eye and wants the velocity of a builder without the wrapper soup. Output is clean. Controls map closely to CSS. Custom elements are PHP-class shaped. The result is a builder that does not fight performance and respects the design system.
What we hear most
Where Bricks earns its place over Elementor or Divi.
Performance is the priority
You want builder velocity but cannot afford the CWV regression that Elementor and Divi often bring. Bricks ships less to start with.
Designer-developer workflow
Your team has a developer eye. Bricks's CSS-first controls and structural output match how they think. Less translation between Figma and the editor.
Custom elements are common
You build bespoke functionality. Bricks's PHP-class element system is more developer-friendly than Elementor's widget API. Custom elements ship faster.
Lean stack discipline
Plugin sprawl is a stated concern. Bricks's leaner footprint pairs well with brands that want fewer plugins and tighter control.
ACF Pro integration
Bricks plays exceptionally well with ACF Pro for dynamic content. The pairing replaces a stack of separate plugins with a clean, observable system.
What we deliver
What ships in a Haxtiv Bricks engagement.
A clean, fast Bricks build with custom elements and the design discipline that keeps it lean.
Foundations
- Global classes and design tokens (Bricks's native system)
- Theme styles wired to your design system
- Custom Bricks elements for bespoke functionality
- ACF Pro content models for editorial content
- Editor controls scoped to what should change
Performance
- Lean default Bricks output preserved (no wrapper soup added)
- Critical CSS, font subsetting, fetchpriority on LCP
- LCP < 1.8s, CLS < 0.05, INP < 130ms targets
- Image policy: AVIF/WebP, srcset, sizes, dimensions
- Real-user CWV monitoring for 30 days post-launch
SEO
- Schema (Organization, Article, FAQ, Service, BreadcrumbList)
- Heading-order discipline enforced in templates
- Indexation hygiene (canonicals, sitemaps, robots)
- OG and Twitter meta with dynamic per-page imagery
- Internal-link plan for cornerstone pages
Hand-off
- Loom-led walkthroughs for the team
- Documented Bricks conventions in the repo
- Custom elements with PHPDoc and inline notes
- 30 days of post-launch support included
- Optional retainer for new templates and elements
Process
How this service runs end to end
The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.
01
Discover
Audit, intent, and the part nobody is saying out loud
We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.
02
Define
Sitemap, story, and the metrics that actually matter
We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.
03
Design
Editorial system, art-directed, never templated
Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.
04
Build
Production code your team can keep
WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.
05
Launch
Migration without losing rankings or sleep
Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.
06
Grow
Care plan, CRO sprints, and quiet improvements
We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.
What this looks like in production
Numbers we earn, not numbers we round up.
Sites shipped
across 27 countries
Studio hours
delivered since 2019
Avg conversion lift
post-redesign clients
Client retention
into year two
In their words
Senior teams who chose us.
Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.
Mara Iglesias
VP Marketing · Lumenwave Health
Headless WordPress redesign
Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.
Daniel Korver
Founder · Northbound Goods
Shopify Plus rebuild
Frequently asked
Answers worth asking for.
Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.
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Where to go next
Elementor development
Elementor peer.
Page builder experts
Cross-builder expertise.
Divi development
Divi-specific builds.
Custom WordPress development
Hand-coded option.
Oxygen builder
Lean alternative.
WordPress development
Top-line WP service.
WordPress speed optimization
Real-world CWV.
WordPress technical SEO
Architecture, schema, linking.
Start here
Brief us on a Bricks build that has to feel like code.
30-minute call. We'll review the brief and share a fixed quote.