Six steps. Senior delivery. No filler.
The shape we run on every Haxtiv project — adapted to scope but never skipped. Honest, written down, and the same whether you're a startup at series A or an enterprise replatforming twelve brands.
Discovery
Design
Build
Launch + 30d
Process
What actually happens, week by week.
A six-step engagement that survives feedback because it was built on evidence — analytics, audit, interviews, and the shape of the brand we already see in the team.
01
Discover
Audit, intent, and the part nobody is saying out loud
We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.
02
Define
Sitemap, story, and the metrics that actually matter
We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.
03
Design
Editorial system, art-directed, never templated
Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.
04
Build
Production code your team can keep
WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.
05
Launch
Migration without losing rankings or sleep
Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.
06
Grow
Care plan, CRO sprints, and quiet improvements
We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.
Process feedback
Senior teams who picked us for the way we work.
We hired Haxtiv after two agencies couldn't ship. They scoped tighter, designed sharper, and were honest about trade-offs. Calm, senior delivery — exactly what an in-house team needs.
Priya Raghavan
Head of Digital · Ostrand & Wells LLP
Custom WordPress build
Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.
Mara Iglesias
VP Marketing · Lumenwave Health
Headless WordPress redesign
Frequently asked
Process questions, answered without theatre.
Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.
Start here
Want to run this process on your next site?
A 30-minute call with a partner. We'll sketch the shape, share a fair quote, and tell you the parts other agencies will skip.