Ecommerce sites that earn the cart, not just the visit.
Editorial ecommerce for DTC brands, B2B sellers, and marketplaces. Shopify, WooCommerce, and headless builds. Storefronts tuned for conversion, performance, and the brand voice that lives in the marketing channels too.
Platforms
Patterns
Performance
Models
Why this exists
Most ecommerce sites are storefronts the brand cannot defend.
DTC brands invest in editorial photography, brand campaigns, and packaging — and ship sites that look like every other Shopify store. We build storefronts that carry the brand into PDP, PLP, search, and checkout. Performance is non-negotiable. Conversion patterns are tested. The result is a site that converts better and feels like it belongs to the brand.
What we hear most
Common ecommerce website failures.
Storefront feels generic
PDP and PLP look indistinguishable from competitor brands. Brand voice that lives in packaging and ad creative doesn't survive into product pages.
Conversion has plateaued
Hero, buy box, trust signals — all 'best practice' but not tuned to your brand and category. Lifts haven't shipped in months.
Performance is suffering
App stack has bloated. LCP past 3s. Mobile conversion drops because the page is slow and the layout cramped.
Subscription / B2B / wholesale wedged in
Revenue streams beyond DTC retail are handled with apps and customisations that don't quite work.
International selling is underbuilt
Multi-region, multi-currency, multi-language all on roadmap but not credibly implemented.
What we deliver
What ships in a Haxtiv ecommerce build.
Bespoke storefront, conversion-aware patterns, and the platform infrastructure underneath.
Storefront
- Bespoke PDP, PLP, search, cart, checkout
- Editorial collection pages and campaign pages
- Mobile-first patterns across the funnel
- Brand-true type, motion, photography
- Section / template system for marketing velocity
Performance
- LCP < 2.0s, CLS < 0.05, INP < 150ms targets
- App stack audit and trim
- Image policy, render path, JS hygiene
- Cache strategy tuned to platform
- Real-user CWV monitoring for 30 days post-launch
Commerce features
- Variants, configurators, bundles, subscriptions
- B2B / wholesale where required
- Markets / multi-region / multi-currency
- Checkout extensions for upsell, gift, validation
- Apps integrated cleanly (Klaviyo, Yotpo, Recharge)
Hand-off
- Loom-led walkthroughs for the merchant team
- Theme + apps documented in repo
- 30 days of post-launch support
- Optional CRO and SEO retainers
- Quarterly site review
Process
How this service runs end to end
The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.
01
Discover
Audit, intent, and the part nobody is saying out loud
We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.
02
Define
Sitemap, story, and the metrics that actually matter
We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.
03
Design
Editorial system, art-directed, never templated
Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.
04
Build
Production code your team can keep
WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.
05
Launch
Migration without losing rankings or sleep
Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.
06
Grow
Care plan, CRO sprints, and quiet improvements
We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.
What this looks like in production
Numbers we earn, not numbers we round up.
Sites shipped
across 27 countries
Studio hours
delivered since 2019
Avg conversion lift
post-redesign clients
Client retention
into year two
In their words
Senior teams who chose us.
Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.
Mara Iglesias
VP Marketing · Lumenwave Health
Headless WordPress redesign
Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.
Daniel Korver
Founder · Northbound Goods
Shopify Plus rebuild
Frequently asked
Answers worth asking for.
Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.
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Where to go next
Start here
Brief us on the ecommerce build that has to convert.
30-minute call. We'll review the brief and share a fixed quote.