Restaurant websites

Restaurant sites that earn the booking and the brand.

Editorial websites for fine dining, neighbourhood, fast-casual, and multi-unit groups. Reservation integration, menu architecture, online ordering, photography-led design, and local SEO that pulls weight.

Patterns

Menu · reservations · ordering · location

Reservations

Resy · OpenTable · SevenRooms · Tock

SEO

Local + cuisine + occasion

Stack

WordPress (typical)

Why this exists

Most restaurant sites are PDF menus and a phone number.

Restaurant marketing has the highest ratio of brand investment in the room (interiors, plating, service) to brand investment online (template site, embedded reservation widget, dated photos). We build restaurant sites where the photography, type, and motion match the experience the room promises — and book seats while doing it.

What we hear most

Common restaurant website failures.

01

Menu is a PDF or screenshot

Hardest-working page on the site is unreadable on mobile, unindexable by search, and never gets edited because it's a PDF.

02

Photography is dated

Phone-shot dishes from 2018. Lighting wrong, plating outdated, brand voice broken. Photography is a restaurant site's hero asset.

03

Reservation widget breaks the design

Resy or OpenTable embed doesn't match brand. Visitors bounce out to the third-party site for booking — losing analytics and brand experience.

04

Multi-unit handling is generic

Locations rendered as a list. Each location's hours, menu, photography blurs. Local SEO unbuilt.

05

Mobile is brutal

Most restaurant traffic is mobile-on-the-way-there. Most restaurant sites are designed for desktop.

What we deliver

What ships in a Haxtiv restaurant site.

Photography-led design, reservation integration done well, and local SEO architecture.

Architecture

  • Menu + reservations + ordering + location structure
  • Per-location pages where applicable
  • Editorial story / about content with chef/team profiles
  • Events, private dining, catering pages
  • Multi-language where audience demands

Design

  • Editorial design tuned to the room and the cuisine
  • Photography direction and image policy
  • Typography pairing matched to brand voice
  • Mobile-first patterns
  • Motion polish that respects the calm of the brand

Bookings & ordering

  • Resy, OpenTable, SevenRooms, Tock integration done cleanly
  • Online ordering integration (Toast, ChowNow, custom)
  • Gift card sales integration
  • Catering inquiry flows
  • Custom-styled embeds where the integrator allows

SEO & local

  • Restaurant, FoodEstablishment, Menu schema
  • Per-location pages with local SEO architecture
  • Google Business Profile alignment
  • Cuisine + occasion + neighbourhood landing pages
  • Real-user CWV monitoring

Process

How this service runs end to end

The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.

  1. 01

    Discover

    Audit, intent, and the part nobody is saying out loud

    We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.

  2. 02

    Define

    Sitemap, story, and the metrics that actually matter

    We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.

  3. 03

    Design

    Editorial system, art-directed, never templated

    Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.

  4. 04

    Build

    Production code your team can keep

    WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.

  5. 05

    Launch

    Migration without losing rankings or sleep

    Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.

  6. 06

    Grow

    Care plan, CRO sprints, and quiet improvements

    We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.

What this looks like in production

Numbers we earn, not numbers we round up.

0+

Sites shipped

across 27 countries

0k

Studio hours

delivered since 2019

0.0x

Avg conversion lift

post-redesign clients

0%

Client retention

into year two

In their words

Senior teams who chose us.

Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.

Mara Iglesias

VP Marketing · Lumenwave Health

Headless WordPress redesign

Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.

Daniel Korver

Founder · Northbound Goods

Shopify Plus rebuild

Frequently asked

Answers worth asking for.

Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.

Resy, OpenTable, SevenRooms, Tock, Yelp Reservations. We integrate with whatever your room uses and design the booking flow to feel native rather than like an embedded widget.

Continue reading

Where to go next

Start here

Brief us on the restaurant site that has to land bookings and brand.

30-minute call. We'll review the brief and share a fair quote.

Book a 30-min call
Send a brief