Breakdance

Breakdance — Oxygen's modern sibling, built deliberately.

Breakdance for teams that want Oxygen's discipline with a more modern editor. Custom elements, clean output, performance-first defaults, and a builder that respects the design system.

Editor

Modern, designer-friendly

Output

Lean, no theme overhead

Elements

Custom-coded, brand-true

Approach

Theme replacement option

What is Breakdance development?

Breakdance development is the practice of building WordPress sites in Breakdance — a newer page builder favored by teams transitioning off heavier builders like Elementor or Divi. The pitch: cleaner output, faster editor, and a tighter feature surface.

Why Breakdance

Breakdance is what Oxygen would be if Oxygen started in 2024.

From the same team that made Oxygen, Breakdance is a modern rewrite with a friendlier editor and a similar 'replace the theme' philosophy. The trade-off is the same: commitment to the builder's rendering. The win is a faster, more designer-accessible workflow than Oxygen offers.

What we hear most

When Breakdance is the right answer.

01

You like Oxygen's philosophy but want a modern editor

Oxygen's editor feels dated. Breakdance offers similar lean output with a contemporary control surface marketing can use too.

02

You want a builder that doesn't sit on top of a theme

Premium themes feel like overhead. Breakdance replaces the theme and ships only what your site uses.

03

Performance is the priority

Lean output, no theme bloat, performance-first defaults. Easier to hit CWV targets out of the gate.

04

You're moving off Oxygen

Breakdance is the natural next step from Oxygen — same team, similar concepts, modernized execution.

05

Designer-friendly editor

Marketing can ship into a Breakdance build with less training than Oxygen requires.

What we deliver

What ships in a Haxtiv Breakdance engagement.

A clean, modern Breakdance build with custom elements and the design discipline to stay lean.

Foundations

  • Breakdance template system mapped to your IA
  • Global colours, type, spacing tokens
  • Custom Breakdance elements for bespoke functionality
  • Editor controls scoped to what should change
  • Documented Breakdance conventions in the repo

Performance

  • Lean default output preserved
  • Critical CSS, font subsetting, fetchpriority on LCP
  • LCP < 1.8s, CLS < 0.05, INP < 130ms targets
  • Image policy: AVIF/WebP, srcset, sizes, dimensions
  • Real-user CWV monitoring for 30 days post-launch

SEO

  • Schema (Organization, Article, FAQ, Service, BreadcrumbList)
  • Heading-order discipline enforced in templates
  • Indexation hygiene (canonicals, sitemaps, robots)
  • OG and Twitter meta with dynamic per-page imagery
  • Internal-link plan for cornerstone pages

Hand-off

  • Loom-led walkthroughs for the team
  • Custom elements documented
  • 30 days of post-launch support included
  • Optional migration plan if you ever leave the builder
  • Optional retainer for new templates and elements

Process

How this service runs end to end

The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.

  1. 01

    Discover

    Audit, intent, and the part nobody is saying out loud

    We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.

  2. 02

    Define

    Sitemap, story, and the metrics that actually matter

    We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.

  3. 03

    Design

    Editorial system, art-directed, never templated

    Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.

  4. 04

    Build

    Production code your team can keep

    WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.

  5. 05

    Launch

    Migration without losing rankings or sleep

    Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.

  6. 06

    Grow

    Care plan, CRO sprints, and quiet improvements

    We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.

What this looks like in production

Numbers we earn, not numbers we round up.

0+

Sites shipped

across 27 countries

0k

Studio hours

delivered since 2019

0.0x

Avg conversion lift

post-redesign clients

0%

Client retention

into year two

In their words

Senior teams who chose us.

Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.

Mara Iglesias

VP Marketing · Lumenwave Health

Headless WordPress redesign

Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.

Daniel Korver

Founder · Northbound Goods

Shopify Plus rebuild

Frequently asked

Answers worth asking for.

Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.

Same philosophy (theme replacement, lean output) with a modern, designer-friendly editor. Breakdance is what most Oxygen users would pick if they were starting today.

Continue reading

Where to go next

Start here

Brief us on a Breakdance build that has to ship lean.

30-minute call. We'll review the brief and share a fixed quote.

Book a 30-min call
Send a brief