Agency sites that read like the work, not like the pitch deck.
Editorial websites for design, marketing, and creative agencies. Case studies that demonstrate craft, capabilities pages that earn the brief, journal that builds authority — and the option to white-label our development for client work.
Patterns
Format
Option
Stack
Why this exists
Agency sites suffer from the cobbler's-children problem.
Most agency sites read like work-in-progress demos. The case studies are thin, the capabilities pages are bullet lists, the journal hasn't been updated in eight months. We build agency sites that read like the work — long-form case studies with editorial weight, capabilities that earn the brief, journal cadence that builds authority. And we white-label our build process for agencies that want our craft on their client work.
What we hear most
Common agency website failures.
Case studies are thin
Hero image, two paragraphs, three quotes. No process, no problem framing, no demonstration of decision-making. The single most-important asset on the site under-delivers.
Capabilities pages are bullet lists
Strategy, Brand, Digital, Content. Twelve services, no point of view, indistinguishable from every other agency.
Team page is photos and titles
Headshots and 'Director of Strategy' captions. Personality and craft don't survive into the team representation.
Journal is dormant
Six posts, last one nine months ago. Authority signal is negative.
Performance is suffering
Heavy hero video, large case-study images without optimization, motion on every section. Lighthouse is amber.
What we deliver
What ships in a Haxtiv agency site.
Editorial case studies, capabilities with point of view, and a build that respects how agencies actually work.
Architecture
- Case study + capabilities + team + journal + contact structure
- Long-form case study template with editorial weight
- Capabilities pages organized by intent
- Journal with topic taxonomy and editorial cadence
- Pitch flow / RFP intake for serious leads
Design
- Editorial design system tuned to agency craft signals
- Case-study photography and motion direction
- Type system that demonstrates restraint
- Mobile-first patterns
- Motion polish that respects calm and confidence
Content patterns
- Case study template with problem, process, outcome, evidence
- Capabilities template with point-of-view, examples, deliverables
- Team profiles with editorial photography and voice
- Journal template with proper schema
- About / process / values pages
SEO & ops
- Organization, Article, Person, FAQ schema
- Authority-building internal linking
- Real-user CWV monitoring
- 30 days of post-launch support
- Optional white-label dev partnership for client work
Process
How this service runs end to end
The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.
01
Discover
Audit, intent, and the part nobody is saying out loud
We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.
02
Define
Sitemap, story, and the metrics that actually matter
We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.
03
Design
Editorial system, art-directed, never templated
Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.
04
Build
Production code your team can keep
WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.
05
Launch
Migration without losing rankings or sleep
Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.
06
Grow
Care plan, CRO sprints, and quiet improvements
We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.
What this looks like in production
Numbers we earn, not numbers we round up.
Sites shipped
across 27 countries
Studio hours
delivered since 2019
Avg conversion lift
post-redesign clients
Client retention
into year two
In their words
Senior teams who chose us.
Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.
Mara Iglesias
VP Marketing · Lumenwave Health
Headless WordPress redesign
Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.
Daniel Korver
Founder · Northbound Goods
Shopify Plus rebuild
Frequently asked
Answers worth asking for.
Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.
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Where to go next
White-label development
Dev partnership for agencies.
SaaS websites
Adjacent B2B vertical.
Startup websites
Adjacent B2B vertical.
Custom WordPress development
Typical platform.
WordPress development
Top-line WP service.
WordPress redesign
Editorial redesigns.
WordPress technical SEO
Architecture, schema, linking.
Industries
All industries.
Start here
Brief us on the agency site that has to read like the work.
30-minute call. We'll review the brief and share a fixed quote.