Nonprofit sites that make the case honestly.
Editorial websites for foundations, advocacy organisations, charities, and mission-driven nonprofits. Storytelling that earns donations, program architecture that serves stakeholders, and accessibility-first design for the audiences that matter.
Patterns
Compliance
SEO
Stack
Why this exists
Most nonprofit sites read like grant applications.
Nonprofit marketing is constrained by budget, board, and language inherited from funders. The result is sites that read like grant applications instead of like the brand. Real nonprofit sites earn donations and engagement through editorial storytelling, program clarity, and donation flows that respect the donor.
What we hear most
Common nonprofit website failures.
Story is buried under language for funders
Mission, vision, theory-of-change all stated in the language a grant officer wants. Donor-facing language that earns attention is missing.
Donation flow is friction
Generic donation forms, weak default amounts, no recurring vs one-time clarity, no impact framing per amount. Conversion below sector benchmarks.
Program pages are reports
Each program reads like a annual-report excerpt. No imagery, no story, no stakeholder voice. Programs don't earn engagement.
Accessibility is improvised
Mission-aligned audiences often include disability communities. ADA compliance is required and frequently shallow.
Volunteer / advocacy flows are afterthoughts
Donate is hero. Volunteer, advocate, sign-up are buried. The 90% of audience who can't give money is left out.
What we deliver
What ships in a Haxtiv nonprofit site.
Storytelling-led design, conversion-aware patterns, and accessibility-first build.
Architecture
- Story + program + impact + donate structure
- Donation flow with smart defaults and impact framing
- Volunteer, advocacy, and email-list flows alongside donate
- Editorial content for campaigns and reports
- Multi-language and accessibility-aware navigation
Design
- Editorial design system tuned to mission tone
- Photography direction (real, not stock)
- Accessibility-first design (WCAG 2.2 AA target)
- Donation page UX with proven conversion patterns
- Mobile-first across the funnel
Donation & engagement
- Donation processor integration (Stripe, Donorbox, Classy, Givebutter)
- Recurring giving as first-class option
- Donor self-serve account where applicable
- Volunteer scheduling and signup
- Email-platform integration (Mailchimp, EveryAction, Constant Contact)
SEO & content
- NGO, NonprofitOrganization, Article schema
- Program + impact landing pages
- Editorial content cadence with proper schema
- Internal linking that builds mission authority
- Real-user CWV monitoring
Process
How this service runs end to end
The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.
01
Discover
Audit, intent, and the part nobody is saying out loud
We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.
02
Define
Sitemap, story, and the metrics that actually matter
We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.
03
Design
Editorial system, art-directed, never templated
Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.
04
Build
Production code your team can keep
WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.
05
Launch
Migration without losing rankings or sleep
Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.
06
Grow
Care plan, CRO sprints, and quiet improvements
We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.
What this looks like in production
Numbers we earn, not numbers we round up.
Sites shipped
across 27 countries
Studio hours
delivered since 2019
Avg conversion lift
post-redesign clients
Client retention
into year two
In their words
Senior teams who chose us.
Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.
Mara Iglesias
VP Marketing · Lumenwave Health
Headless WordPress redesign
Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.
Daniel Korver
Founder · Northbound Goods
Shopify Plus rebuild
Frequently asked
Answers worth asking for.
Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.
Continue reading
Where to go next
Start here
Brief us on the nonprofit site that has to earn the gift.
30-minute call. We'll review the brief and share a fair quote.