SaaS sites that earn the trial, not just the visit.
Editorial websites for B2B SaaS — early-stage to public. Product surfaces, pricing that converts, signup flows, integration pages, and the growth surfaces (changelog, docs, SEO programmatic) that compound over time.
Patterns
Stack
Growth
Conversion
Why this exists
Most SaaS sites are template marketing pages with a CTA grid.
SaaS marketing has converged on a template — hero with screenshot, three-column features, social proof, pricing table, testimonials, CTA grid. The companies that beat the template do so by treating the website as growth infrastructure: programmatic landing pages, editorial product storytelling, integration pages, changelog, docs that earn search traffic.
What we hear most
Common SaaS website failures.
Product page is a feature list
Hero screenshot, four feature columns, generic copy. No demonstration of the actual problem solved or how.
Pricing page underconverts
Three-tier pricing table copy-pasted from peer SaaS. No social proof per tier, no FAQ, no usage calculator. Conversion drops at this gate.
Integration pages absent
Each integration is a SEO surface and a conversion surface. Most SaaS sites have a logo grid and stop. Competitors with proper integration pages outrank.
Changelog and docs siloed
Changelog hidden; docs on subdomain with different design system; growth surfaces that should reinforce the brand are isolated from it.
Programmatic SEO unbuilt
Use-case pages, alternative-to pages, comparison pages — the programmatic SEO surface for SaaS that competitors build at scale.
What we deliver
What ships in a Haxtiv SaaS site.
Editorial product surfaces, conversion-aware pricing, and the growth infrastructure SaaS sites compound on.
Architecture
- Product + pricing + integrations + customers + changelog + docs structure
- Use-case landing pages by persona / job-to-be-done
- Comparison and alternative-to landing pages
- Programmatic SEO surface where the catalog earns it
- Multi-region / multi-language where applicable
Design
- Editorial design system tuned to product seriousness
- Product imagery and motion direction
- Pricing page UX with proven conversion patterns
- Trust signals: logo grid, testimonials, case studies, security
- Mobile-first patterns
Conversion
- Signup / trial / demo flows tuned to product fit
- Pricing calculator where usage-based or seat-based
- Self-serve vs sales-led routing
- Lead enrichment integration (Clearbit, ZoomInfo)
- Tracking that respects analytics integrity
Growth surfaces
- Changelog as first-class content with proper schema
- Docs design system aligned to brand
- Programmatic SEO templates and content pipelines
- Integration pages with consistent UX
- Editorial blog / journal cadence
Process
How this service runs end to end
The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.
01
Discover
Audit, intent, and the part nobody is saying out loud
We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.
02
Define
Sitemap, story, and the metrics that actually matter
We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.
03
Design
Editorial system, art-directed, never templated
Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.
04
Build
Production code your team can keep
WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.
05
Launch
Migration without losing rankings or sleep
Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.
06
Grow
Care plan, CRO sprints, and quiet improvements
We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.
What this looks like in production
Numbers we earn, not numbers we round up.
Sites shipped
across 27 countries
Studio hours
delivered since 2019
Avg conversion lift
post-redesign clients
Client retention
into year two
In their words
Senior teams who chose us.
Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.
Mara Iglesias
VP Marketing · Lumenwave Health
Headless WordPress redesign
Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.
Daniel Korver
Founder · Northbound Goods
Shopify Plus rebuild
Frequently asked
Answers worth asking for.
Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.
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Where to go next
Start here
Brief us on the SaaS site that has to compound.
30-minute call. We'll review the brief and share a fixed quote.