Hotel sites that earn the direct booking.
Editorial websites for boutique hotels, lodge groups, resorts, and travel brands. Direct-booking flow, rate-and-room handling, multi-property and multi-language, and photography-led design that defends the brand against OTA commodification.
Patterns
Booking
International
Stack
Why this exists
Most hotel sites lose the booking to the OTA they advertise on.
Hotels invest in OTA placement and lose 15–25% of revenue to commission. The path back is direct-booking — and most hotel sites are not designed to win it. Generic booking widgets, weak photography, no rate-parity messaging, slow performance. We build hotel sites that beat the OTA on experience and earn the direct booking.
What we hear most
Common hotel website failures.
Booking widget breaks the design
SiteMinder, Cloudbeds, or Mews booking widget embedded raw. Visitors leave for Booking.com because the in-site experience is uglier.
Photography is OTA-tier
Same photos that appear on Booking.com. No editorial direction. Brand voice doesn't survive into the rooms or the property.
Rate parity is not communicated
Direct rates are equal-or-better than OTAs. The site doesn't tell visitors that. Bookings flow to OTAs by default.
Multi-property is generic
Hotel groups treat each property as a clone of a template. Local character, neighbourhood guides, and individual brand voices are lost.
International handling is shallow
Multi-language exists as Google Translate. Multi-currency exists as a USD price with a footnote. The international guest is left out.
What we deliver
What ships in a Haxtiv hotel site.
Photography-led design, direct-booking flow, and the architecture for multi-property and international.
Architecture
- Rooms + rates + experiences + about + contact structure
- Per-property pages for groups
- Editorial neighbourhood and experience guides
- Events / weddings / meetings dedicated flows
- Multi-language support with hreflang
Booking
- Direct-booking flow custom-styled to brand
- SiteMinder, Cloudbeds, Mews, Apaleo integration
- Rate parity and best-rate messaging designed in
- Real-time availability checking on listing pages
- Cart / multi-room / package booking
Design
- Editorial design system tuned to the property
- Photography direction and image policy
- Mobile-first patterns
- Motion polish that respects the calm of luxury
- Multi-property brand consistency with property identity
SEO & content
- Hotel, LodgingBusiness, Room schema
- Local + experience + occasion landing pages
- Editorial content (neighbourhood, sustainability, history)
- Multilingual indexation with hreflang
- Real-user CWV monitoring
Process
How this service runs end to end
The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.
01
Discover
Audit, intent, and the part nobody is saying out loud
We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.
02
Define
Sitemap, story, and the metrics that actually matter
We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.
03
Design
Editorial system, art-directed, never templated
Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.
04
Build
Production code your team can keep
WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.
05
Launch
Migration without losing rankings or sleep
Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.
06
Grow
Care plan, CRO sprints, and quiet improvements
We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.
What this looks like in production
Numbers we earn, not numbers we round up.
Sites shipped
across 27 countries
Studio hours
delivered since 2019
Avg conversion lift
post-redesign clients
Client retention
into year two
In their words
Senior teams who chose us.
Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.
Mara Iglesias
VP Marketing · Lumenwave Health
Headless WordPress redesign
Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.
Daniel Korver
Founder · Northbound Goods
Shopify Plus rebuild
Frequently asked
Answers worth asking for.
Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.
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Where to go next
Restaurant websites
Adjacent vertical.
Custom WordPress development
Typical platform.
WordPress development
Top-line WP service.
Enterprise WordPress
Larger groups.
WordPress technical SEO
Architecture, schema, linking.
Conversion (CRO)
Tested CRO.
WordPress redesign
Editorial redesigns.
Industries
All industries.
Start here
Brief us on the hotel site that has to win direct bookings.
30-minute call. We'll review the brief and share a fixed quote.