Real estate sites that don't read like the IDX framework they sit on.
Editorial websites for boutique brokerages, agent teams, and luxury / commercial real estate. IDX integration done well, agent profiles that build trust, neighbourhood pages that earn rankings, and design that respects the listing.
IDX
Patterns
SEO
Stack
Why this exists
Most real estate sites are IDX framework with a logo.
Brokerage and agent sites are sold as IDX wrappers. Listings dominate the design at the expense of brand and editorial weight. We build real estate sites where the IDX integrates cleanly but does not define the experience — bespoke design system, neighbourhood storytelling, agent profiles that read like editorial, and search that actually serves intent.
What we hear most
Common real estate website failures.
IDX framework defines the design
Site visually dominated by the IDX. Brand voice doesn't survive the listing pages. Boutique brokerages look indistinguishable from national franchises.
Neighbourhood pages absent or thin
The pages that earn long-tail real estate rankings — neighbourhood guides, market reports, school zones — don't exist or read like form fills.
Agent profiles are CV bullet lists
Headshot + credentials. No editorial photography, no listings sample, no demonstration of approach.
Search experience is dated
Default IDX search. No saved searches, no map-driven UX, no comparison tooling. Buyers leave for Zillow.
Mobile is desktop scaled down
Most real estate traffic is mobile. Most real estate sites are designed desktop-first.
What we deliver
What ships in a Haxtiv real estate site.
Editorial design, IDX integration done well, and SEO architecture for local + neighbourhood + intent.
Architecture
- Listing + agent + neighbourhood + market structure
- IDX integration (Showcase, Realtyna, custom MLS feed)
- Editorial neighbourhood and market-report pages
- Saved-search and lead-capture flows
- Multilingual where the market requires
Design
- Editorial design system tuned to listing photography
- Agent photography direction
- Listing card, gallery, map UX designed bespoke
- Search and filter UX for real intent
- Mobile-first across the funnel
IDX & search
- MLS feed integration with proper licensing compliance
- Map-driven search with smart clustering
- Saved-search alerts and personalisation
- Comparison and shortlist tooling
- Performance-tuned listing pages (CWV-aware)
SEO & content
- RealEstateAgent, RealEstateListing, Place schema
- Neighbourhood + intent landing pages
- Internal linking that builds market authority
- Editorial content cadence (market reports, guides)
- Local SEO with Google Business Profile alignment
Process
How this service runs end to end
The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.
01
Discover
Audit, intent, and the part nobody is saying out loud
We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.
02
Define
Sitemap, story, and the metrics that actually matter
We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.
03
Design
Editorial system, art-directed, never templated
Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.
04
Build
Production code your team can keep
WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.
05
Launch
Migration without losing rankings or sleep
Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.
06
Grow
Care plan, CRO sprints, and quiet improvements
We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.
What this looks like in production
Numbers we earn, not numbers we round up.
Sites shipped
across 27 countries
Studio hours
delivered since 2019
Avg conversion lift
post-redesign clients
Client retention
into year two
In their words
Senior teams who chose us.
Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.
Mara Iglesias
VP Marketing · Lumenwave Health
Headless WordPress redesign
Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.
Daniel Korver
Founder · Northbound Goods
Shopify Plus rebuild
Frequently asked
Answers worth asking for.
Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.
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Where to go next
Custom WordPress development
Typical platform.
WordPress development
Top-line WP service.
WordPress technical SEO
Architecture, schema, linking.
Construction websites
Adjacent vertical.
Hotel & travel websites
Adjacent vertical.
Conversion (CRO)
Tested CRO.
WordPress redesign
Editorial redesigns.
Industries
All industries.
Start here
Brief us on the real estate site that has to outrank the franchise.
30-minute call. We'll review the brief and share a fixed quote.