WordPress migration

Migrate to WordPress without losing the rankings.

We've moved brands off Squarespace, Webflow, Wix, Shopify, Drupal, HubSpot, Ghost, and bespoke CMSes onto WordPress — with content parity, redirect parity, schema parity, and a 30-day stabilization plan. The new site picks up where the old one left off, then keeps going.

Sources

Squarespace · Webflow · Wix · Drupal · custom

Parity

URL · content · schema · CWV

Stabilization

30-day post-launch SEO watch

Tooling

Custom scripts, no copy-paste

What is WordPress migration?

WordPress migration services move a site to or from WordPress without losing rankings or content. The playbook covers content parity, redirect mapping, schema continuity, indexability, and a thirty-day SEO monitoring window after launch.

Why this exists

Most platform migrations are content extracts and a prayer.

Migrations go badly when teams treat them as a content-export problem. The exports lose schema. The redirects miss query parameters. Internal links point at the staging domain. The new site launches and Search Console lights up red. We've watched it happen. Our migrations are scripted, tested in staging against real Search Console data, and stabilized for 30 days post-launch. The result is a clean cutover where the new site is faster, better-indexed, and easier to live with.

What we hear most

Reasons brands move to WordPress with us.

Specific platform pains we see most often before a migration call.

01

Squarespace ceiling

The site looked great in year one. Now you need custom integrations, granular SEO control, ACF-style content models, and a dev team who can ship — and Squarespace cannot bend that far.

02

Webflow scale

Loved the design control. Hit the CMS limits, the editor-only collaboration, the lack of multilingual depth, or the cost of CMS items at scale.

03

Wix migration

Wix's SEO has improved but the editorial workflow, performance ceiling, and developer ergonomics still hold the brand back. WordPress is the natural next home.

04

Drupal modernization

Solid CMS, painful editor experience, declining contractor pool, and an upgrade path that costs as much as a rebuild. WordPress is faster to live with for most teams.

05

HubSpot CMS exit

Marketing wants the freedom; Engineering wants out of HubL. WordPress with ACF gives the marketing team velocity and the engineering team a real codebase.

06

Custom CMS that nobody can maintain

The bespoke CMS works because one person knows where the bodies are buried. They are leaving in three months. WordPress is the safer ground for the next ten years.

What we deliver

What ships in a Haxtiv WordPress migration.

A scripted, parity-tested migration with the SEO continuity work that protects the rankings you've earned.

Discovery

  • Full crawl of the live site (Screaming Frog + Search Console export)
  • Content inventory mapped to new post types and taxonomies
  • Ranking-page list with intent and target template
  • Schema audit and reconciliation plan
  • Risk register with mitigations agreed before kickoff

Engineering

  • Custom WordPress theme tuned to your design system
  • ACF Pro content model designed around your editorial workflow
  • Migration scripts with content parity verified row-by-row
  • Asset migration: images, PDFs, video — with optimization pass
  • Programmatic redirect map authored URL by URL

SEO continuity

  • URL parity: same paths where it matters, deliberate redirects everywhere else
  • Schema parity: Organization, Article, FAQ, Service, BreadcrumbList, Product
  • Internal-link plan rebuilt for the new architecture
  • Canonical, hreflang, OG, Twitter meta restored
  • Sitemap and robots.txt review against the old site

Launch

  • Staging environment exposed to crawlers behind auth
  • Cutover plan with rollback path and DNS strategy
  • Search Console submission and indexation watch
  • Real-user CWV monitoring from launch day
  • Top-50 keyword ranking watch with daily reporting

Post-launch

  • 30-day stabilization with weekly reports
  • Rich-result restoration confirmed in Search Console
  • Internal-link adjustments based on early indexation data
  • Editorial team training on the new ACF/Gutenberg setup
  • Optional retainer for new templates, CRO, and SEO work

Process

How this service runs end to end

The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.

  1. 01

    Discover

    Audit, intent, and the part nobody is saying out loud

    We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.

  2. 02

    Define

    Sitemap, story, and the metrics that actually matter

    We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.

  3. 03

    Design

    Editorial system, art-directed, never templated

    Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.

  4. 04

    Build

    Production code your team can keep

    WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.

  5. 05

    Launch

    Migration without losing rankings or sleep

    Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.

  6. 06

    Grow

    Care plan, CRO sprints, and quiet improvements

    We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.

What this looks like in production

Numbers we earn, not numbers we round up.

0+

Sites shipped

across 27 countries

0k

Studio hours

delivered since 2019

0.0x

Avg conversion lift

post-redesign clients

0%

Client retention

into year two

In their words

Senior teams who chose us.

Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.

Mara Iglesias

VP Marketing · Lumenwave Health

Headless WordPress redesign

Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.

Daniel Korver

Founder · Northbound Goods

Shopify Plus rebuild

Frequently asked

Answers worth asking for.

Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.

If done properly, no. The biggest causes of post-migration drops are URL changes without redirects, schema lost on new templates, internal linking thinned out, and Core Web Vitals regressions. We handle all four explicitly and watch real-user data for 30 days post-launch.

Continue reading

Where to go next

Start here

Bring us the platform you're moving off — we'll bring the parity plan.

30-minute call. We'll crawl the live site, flag the migration risks, and share a fixed quote.

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