Migrate platforms without losing what you've earned.
We've moved brands off Squarespace, Webflow, Wix, Magento, BigCommerce, Drupal, HubSpot, Ghost, and bespoke CMSes — onto WordPress, Shopify, or custom Next.js. Content parity, redirect parity, schema parity, and a 30-day stabilization plan.
Sources
Targets
Parity
Stabilization
Why this exists
Most platform migrations are content extracts and a prayer.
Migrations go badly when teams treat them as content-export problems. Exports lose schema. Redirects miss query parameters. Internal links point at the staging domain. Search Console lights up red. Ours are scripted, tested in staging against real Search Console data, and stabilized for 30 days post-launch.
What we hear most
Common reasons brands replatform.
Platform ceiling
Started fast, hit a ceiling. Customization needs, performance, editorial workflow, or scale all push past what the current platform can support.
Hosting / operational fatigue
Self-hosted CMS or commerce that works but the operational tax (security, hosting, contractor cost) wears the team down.
Cost has crept up
Plugin / app / extension subscriptions have stacked. Total spend has crept past what a platform change would cost over 18 months.
Editor experience is hostile
Marketing avoids the CMS. Pages get edited by tickets. Content stops shipping.
Founder developer left
Custom CMS built by a developer who left. Nobody can maintain it. Time to land on managed ground.
What we deliver
What ships in a Haxtiv migration.
Scripted, parity-tested migration with the SEO continuity work that protects the rankings you've earned.
Discovery
- Full crawl of the live site (Screaming Frog + Search Console export)
- Content inventory mapped to new platform
- Ranking-page list with intent and target template
- Schema audit and reconciliation plan
- Risk register agreed before kickoff
Engineering
- Custom theme tuned to your design system
- Migration scripts with content parity verified row-by-row
- Asset migration with image optimization pass
- Programmatic redirect map authored URL by URL
- Customer/order data migration where applicable
SEO continuity
- URL parity where it matters; deliberate redirects elsewhere
- Schema parity across all template types
- Internal-link plan rebuilt for new architecture
- Canonical, hreflang, OG, Twitter meta restored
- Sitemap and robots.txt review against the old site
Stabilization
- 30-day stabilization with weekly reports
- Rich-result restoration confirmed in Search Console
- Internal-link adjustments based on early indexation
- Editorial team training on new platform
- Optional retainer for new templates and CRO
Process
How this service runs end to end
The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.
01
Discover
Audit, intent, and the part nobody is saying out loud
We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.
02
Define
Sitemap, story, and the metrics that actually matter
We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.
03
Design
Editorial system, art-directed, never templated
Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.
04
Build
Production code your team can keep
WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.
05
Launch
Migration without losing rankings or sleep
Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.
06
Grow
Care plan, CRO sprints, and quiet improvements
We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.
What this looks like in production
Numbers we earn, not numbers we round up.
Sites shipped
across 27 countries
Studio hours
delivered since 2019
Avg conversion lift
post-redesign clients
Client retention
into year two
In their words
Senior teams who chose us.
Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.
Mara Iglesias
VP Marketing · Lumenwave Health
Headless WordPress redesign
Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.
Daniel Korver
Founder · Northbound Goods
Shopify Plus rebuild
Frequently asked
Answers worth asking for.
Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.
Continue reading
Where to go next
WordPress migration
WordPress-specific.
Shopify migration
Shopify-specific.
Website redesign services
Cross-platform redesign.
Technical SEO services
Cross-platform technical SEO.
Custom WordPress development
Common target.
Custom Shopify development
Common target.
Headless WordPress
Modern stack option.
Case studies
Migration outcomes.
Start here
Bring the platform you're moving off — we'll bring the parity plan.
30-minute call. We'll crawl the live site, flag the risks, and share a fixed quote.