Construction websites

Construction sites that earn the high-value lead.

Editorial websites for general contractors, custom builders, commercial construction, and real estate developers. Project portfolios that demonstrate quality, service architecture for inquiry conversion, and design that respects the scale of the buy.

Patterns

Projects · services · process · contact

Markets

Residential · commercial · multifamily

SEO

Local + service + project type

Stack

WordPress (typical)

Why this exists

Most construction sites are project lists with hard hats.

Construction marketing has plateaued at template sites with stock hard-hat photography and project lists rendered as image grids. Real construction marketing earns high-value leads through editorial project storytelling, service architecture that maps to project type, and design that signals the quality of the build.

What we hear most

Common construction website failures.

01

Project portfolio is a thumbnail grid

Hardest-working asset on a construction site rendered as 12 thumbnails. No process, no specs, no testimonials per project.

02

Service pages all read the same

Generic copy across remodel, new build, commercial, multifamily. No process differentiation, no project examples, no point of view.

03

Photography is dated or stock

Real construction earns trust through real photography of real projects. Most sites use stock or phone-shot images.

04

Inquiry form is hostile

Long generic form. No project type qualifier, no budget range, no timeline. Lead quality drops because the form doesn't qualify.

05

Mobile UX is hostile

Project galleries don't work on mobile. Most prospects are on mobile.

What we deliver

What ships in a Haxtiv construction site.

Editorial project storytelling, service architecture, and inquiry flow that qualifies high-value leads.

Architecture

  • Projects + services + process + about + contact structure
  • Per-project case study pages with editorial weight
  • Service pages by project type (residential, commercial, multifamily)
  • Process page that earns trust
  • Multilingual where audience demands

Design

  • Editorial design tuned to construction quality signals
  • Project photography direction and gallery design
  • Type system that signals craft
  • Mobile-first patterns
  • Trust signals: certifications, awards, partnerships

Conversion

  • Inquiry form that qualifies (project type, budget, timeline)
  • Phone, email, scheduled-call options
  • Per-service-type contact flows
  • Request-a-quote flows for commercial
  • Tracking that respects construction sales cycle

SEO & content

  • GeneralContractor, ConstructionService, FAQ schema
  • Local + project-type intent landing pages
  • Editorial content (process, materials, sustainability)
  • Internal linking that builds trade authority
  • Real-user CWV monitoring

Process

How this service runs end to end

The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.

  1. 01

    Discover

    Audit, intent, and the part nobody is saying out loud

    We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.

  2. 02

    Define

    Sitemap, story, and the metrics that actually matter

    We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.

  3. 03

    Design

    Editorial system, art-directed, never templated

    Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.

  4. 04

    Build

    Production code your team can keep

    WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.

  5. 05

    Launch

    Migration without losing rankings or sleep

    Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.

  6. 06

    Grow

    Care plan, CRO sprints, and quiet improvements

    We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.

What this looks like in production

Numbers we earn, not numbers we round up.

0+

Sites shipped

across 27 countries

0k

Studio hours

delivered since 2019

0.0x

Avg conversion lift

post-redesign clients

0%

Client retention

into year two

In their words

Senior teams who chose us.

Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.

Mara Iglesias

VP Marketing · Lumenwave Health

Headless WordPress redesign

Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.

Daniel Korver

Founder · Northbound Goods

Shopify Plus rebuild

Frequently asked

Answers worth asking for.

Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.

WordPress with a custom theme is our default — strong content workflow for project case studies and editorial cadence.

Continue reading

Where to go next

Start here

Brief us on the construction site that has to land high-value leads.

30-minute call. We'll review the brief and share a fair quote.

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