Law firm sites that don't look like every other law firm site.
Editorial websites for law firms — boutique, mid-size, and AmLaw-adjacent. Practice-area architecture that ranks, attorney profiles that build trust, intake flows that convert, and content discipline that stays bar-compliant.
Patterns
Compliance
SEO
Stack
Why this exists
Most law firm sites read like brochures with a bar number.
Law firms are sold templated WordPress builds with stock attorney photography, practice-area pages that all read the same, and contact forms that don't try to convert. Real legal marketing earns trust through editorial weight, attorney expertise, and conversion patterns tuned for serious decisions. We build that — for boutique firms with a clear point of view and mid-size firms that want to stop looking like 'attorneys at law'.
What we hear most
Common law firm website failures.
Practice-area pages all read the same
Generic copy, stock photography, no point of view. Search ranks them low. Clients can't tell why this firm over the next.
Attorney profiles are CV dumps
Bullet lists of cases and credentials. No editorial photography, no voice, no demonstration of expertise. Trust is left on the table.
Local SEO is unbuilt
Office locations, jurisdictions, practice + city pages. The architecture for local + practice-area intent is missing.
Intake form is hostile
Long, generic, non-mobile-friendly. Conversion rate drops at every field. The conversion gate is undermining the marketing.
Bar advertising compliance is improvised
Disclaimers missing, testimonials handled wrong, jurisdictional language unclear. Compliance is a one-pass thought.
What we deliver
What ships in a Haxtiv law firm site.
Editorial design, conversion-aware patterns, and the SEO + compliance work specific to legal.
Architecture
- Practice-area + attorney + city/jurisdiction structure
- Editorial content hubs for thought leadership
- Intake-conversion architecture (thank-you flow, intake forms)
- Multi-office handling where applicable
- Multilingual support where needed
Design
- Editorial type system with serif/sans pairing
- Attorney photography direction
- Practice-area illustration / iconography system
- Trust signals: bar admissions, recognition, results
- Mobile-first design across the funnel
Content & SEO
- Practice-area pages with bespoke copy and intent targeting
- City + practice-area landing pages where it serves the business
- Schema (Organization, Person, LegalService, FAQ, Article)
- Internal linking by intent and authority flow
- Bar-compliant disclaimers and content review
Conversion
- Intake form designed for serious decisions, not retail
- Phone, chat, email, scheduled-call options
- Case-result pages with proper compliance language
- Testimonials handled per state-bar rules
- Tracking that respects privileged communication
Process
How this service runs end to end
The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.
01
Discover
Audit, intent, and the part nobody is saying out loud
We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.
02
Define
Sitemap, story, and the metrics that actually matter
We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.
03
Design
Editorial system, art-directed, never templated
Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.
04
Build
Production code your team can keep
WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.
05
Launch
Migration without losing rankings or sleep
Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.
06
Grow
Care plan, CRO sprints, and quiet improvements
We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.
What this looks like in production
Numbers we earn, not numbers we round up.
Sites shipped
across 27 countries
Studio hours
delivered since 2019
Avg conversion lift
post-redesign clients
Client retention
into year two
In their words
Senior teams who chose us.
Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.
Mara Iglesias
VP Marketing · Lumenwave Health
Headless WordPress redesign
Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.
Daniel Korver
Founder · Northbound Goods
Shopify Plus rebuild
Frequently asked
Answers worth asking for.
Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.
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Where to go next
Custom WordPress development
Typical platform.
WordPress development
Top-line WordPress service.
WordPress technical SEO
Architecture, schema, linking.
Finance websites
Adjacent vertical.
Healthcare websites
Adjacent vertical.
WordPress redesign
Editorial redesigns.
Conversion (CRO)
Tested CRO.
Industries
All industries.
Start here
Brief us on the law firm site that has to land trust and intake.
30-minute call. We'll review the brief and share a fixed quote.