Healthcare sites that earn patient trust.
Editorial websites for clinics, multi-location practices, hospital systems, and digital-health brands. Provider profiles, condition libraries, appointment flows, HIPAA-aware analytics, and design that respects patients on a hard day.
Patterns
Compliance
SEO
Stack
Why this exists
Most healthcare sites treat patients like leads.
Marketing-tier healthcare sites optimize for booking conversion at the expense of dignity. They auto-play stock-photo waiting rooms, gate condition information behind email capture, and run third-party trackers on pages that should not have them. We build healthcare sites that respect the patient on a hard day — clear, accessible, HIPAA-aware, and quietly persuasive.
What we hear most
Common healthcare website failures.
Provider profiles are CV dumps
Bullet lists of credentials. No editorial photography, no patient-facing voice, no demonstration of approach. Trust is harder to build than it should be.
Condition library is shallow or absent
Patients searching for symptoms land on competitors. The condition library that earns rankings and trust does not exist.
Appointment flow is friction
Long forms, generic time slots, no provider matching, no insurance check upfront. Conversion rate drops at every step.
Tracking is a HIPAA risk
Third-party trackers on appointment pages. Meta Pixel firing on condition pages. Compliance review never happened.
Multi-location handling is generic
Twenty locations rendered as a list. Local SEO unbuilt. Patients can't find the location-specific provider, hours, or services.
What we deliver
What ships in a Haxtiv healthcare site.
Patient-led design, conversion-aware patterns, and the compliance and SEO work specific to healthcare.
Architecture
- Provider + condition + location + service structure
- Editorial condition library with proper schema
- Appointment flow with provider/insurance pre-qualification
- Multi-location with local SEO architecture
- Multilingual support where the patient base needs it
Design
- Editorial design system tuned to clinical context
- Provider photography direction
- Accessibility-first patterns (WCAG 2.2 AA target)
- Trust signals: certifications, accreditations, reviews
- Mobile-first design (most patients are on mobile)
Compliance & ops
- HIPAA-aware analytics (no PHI in third-party trackers)
- Conversion tracking via server-side or first-party
- ADA/WCAG 2.2 AA accessibility
- Cookie/privacy compliance for the jurisdiction
- Documented data-handling for marketing tools
SEO & content
- MedicalOrganization, Physician, MedicalCondition schema
- Local + condition + service intent landing pages
- Internal linking that builds clinical authority
- Editorial content hubs for procedures and conditions
- Real-user CWV monitoring
Process
How this service runs end to end
The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.
01
Discover
Audit, intent, and the part nobody is saying out loud
We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.
02
Define
Sitemap, story, and the metrics that actually matter
We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.
03
Design
Editorial system, art-directed, never templated
Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.
04
Build
Production code your team can keep
WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.
05
Launch
Migration without losing rankings or sleep
Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.
06
Grow
Care plan, CRO sprints, and quiet improvements
We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.
What this looks like in production
Numbers we earn, not numbers we round up.
Sites shipped
across 27 countries
Studio hours
delivered since 2019
Avg conversion lift
post-redesign clients
Client retention
into year two
In their words
Senior teams who chose us.
Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.
Mara Iglesias
VP Marketing · Lumenwave Health
Headless WordPress redesign
Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.
Daniel Korver
Founder · Northbound Goods
Shopify Plus rebuild
Frequently asked
Answers worth asking for.
Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.
Continue reading
Where to go next
Start here
Brief us on the healthcare site that has to land trust and bookings.
30-minute call. We'll review the brief and share a fixed quote.