Care plans built around accountability, not script-only updates.
Shopify care plans for brands that cannot afford casualness about uptime, conversion, or performance. Senior engineers on rotation, monthly reports that mean something, and an SLA you can hand to procurement.
Theme
Apps
Performance
Reporting
What is Shopify maintenance?
Shopify maintenance services are scheduled care plans for launched stores — theme updates, app stack governance, performance monitoring, and monthly reporting. Maintenance prevents the slow degradation that turns a fast launch into a slow store six months later.
Why this exists
Cheap Shopify maintenance is a script that updates apps. Yours deserves more.
The cheapest Shopify care plans bulk-update apps, take a backup, and send a colourful PDF. They handle the easy 90% — and miss the 10% that breaks production. A Haxtiv care plan is run by senior engineers who know the store, stage every meaningful change, monitor real-user performance and conversion, and respond to incidents like the people who built the store.
What we hear most
Why brands move Shopify maintenance to us.
App updates broke something
An app updated and a section stopped rendering on PDP. Nobody noticed for two days. The care plan email said 'all good'.
Theme is drifting from upstream
Premium theme has new releases. The store hasn't updated. Manual merge has become daunting. Theme falls behind.
Performance has regressed
LCP creeping. New apps added. Image policy slipping. Care plan does not look at CWV.
Plus stores need plus rigor
Shopify Plus has scripts, checkout customization, and Plus-specific surfaces. Generic care plans miss them.
Reports do not say anything
Monthly PDF arrives. It shows uptime and apps updated. It does not say what was at risk, what was fixed, what's next.
What we deliver
What's included on a Haxtiv Shopify care plan.
Three plan tiers built around store size and the seriousness of what it carries.
Theme & app updates
- Theme upstream updates merged and tested in staging
- App updates reviewed and tested before production
- App audit quarterly: replace/keep/drop recommendations
- Custom section work for marketing as needed
- Release notes for every change
Performance
- Real-user CWV monitoring per template
- Monthly tune: image policy, render path, app-loading scopes
- Image audit: AVIF/WebP via Shopify CDN with srcset
- Liquid hot-path review when traffic patterns change
- Lighthouse and PageSpeed runs for every release
Operations
- Backups via theme history + app data exports
- Quarterly disaster-recovery drill
- Documented runbook for incidents
- Quarterly site review with senior engineer
- Bank of senior dev hours for small changes
Reporting & support
- Monthly report: what changed, what was at risk, what's next
- Slack or email channel for the team — same-day responses
- Incident response with 24h or 4h SLA depending on tier
- Conversion and revenue watch alongside performance
- Quarterly recommendations for ongoing improvements
Process
How this service runs end to end
The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.
01
Discover
Audit, intent, and the part nobody is saying out loud
We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.
02
Define
Sitemap, story, and the metrics that actually matter
We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.
03
Design
Editorial system, art-directed, never templated
Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.
04
Build
Production code your team can keep
WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.
05
Launch
Migration without losing rankings or sleep
Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.
06
Grow
Care plan, CRO sprints, and quiet improvements
We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.
What this looks like in production
Numbers we earn, not numbers we round up.
Sites shipped
across 27 countries
Studio hours
delivered since 2019
Avg conversion lift
post-redesign clients
Client retention
into year two
In their words
Senior teams who chose us.
Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.
Mara Iglesias
VP Marketing · Lumenwave Health
Headless WordPress redesign
Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.
Daniel Korver
Founder · Northbound Goods
Shopify Plus rebuild
Frequently asked
Answers worth asking for.
Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.
Continue reading
Where to go next
Shopify support
Hourly and retainer support.
Shopify speed optimization
CWV-tuned.
Shopify SEO
Architecture, schema, indexing.
Shopify Plus
Enterprise Shopify.
Shopify development
Top-line Shopify service.
Website maintenance services
Cross-platform care plans.
Pricing
Transparent care plan tiers.
Engagement models
How we work.
Start here
Move maintenance to a partner you can hand procurement.
30-minute call. We'll review the store and share a fair monthly quote.