Shopify migration

Migrate to Shopify without losing the rankings.

Senior migrations from Magento, WooCommerce, BigCommerce, Squarespace, Wix, and custom commerce platforms. Content parity, redirect parity, schema parity, customer-data continuity, and a 30-day stabilization plan.

Sources

Magento · Woo · BigCommerce · custom

Parity

URL · content · customer · order data

Stabilization

30-day SEO + revenue watch

Tooling

Scripted, no copy-paste

What is Shopify migration?

Shopify migration services move a store from Magento, BigCommerce, WooCommerce, or a custom platform to Shopify — without losing rankings, customers, or order history. The playbook covers product, customer, order, content, and URL parity with a redirect map and SEO continuity plan.

Why this exists

Most Shopify migrations are CSV imports and a prayer.

Migrations go badly when teams treat them as content-export problems. The exports lose schema. Customer accounts don't survive. Order history is partial. Redirects miss query parameters. Subscription renewals fail. We've watched it happen. Our migrations are scripted, tested in staging against real data, and stabilized for 30 days post-launch.

What we hear most

Reasons brands move to Shopify with us.

01

Magento operational fatigue

Magento works but the operational tax is high. Hosting, security, performance tuning, and developer cost wear teams down. Shopify takes the platform burden off.

02

WooCommerce hit performance ceiling

Self-hosted WooCommerce works for most brands. When it doesn't — high traffic, complex catalog, demanding compliance — Shopify is often the better long-term home.

03

BigCommerce limitations

BigCommerce is a credible platform with real ceilings. Stencil's design limits, app ecosystem depth, and headless story all weigh in.

04

Squarespace or Wix outgrown

Started simple. Now need real catalog, B2B, subscriptions, multi-region. Shopify is the natural next home.

05

Custom platform sunset

Bespoke commerce platform that nobody can maintain. Founder developer left two years ago. Time to land on managed ground.

What we deliver

What ships in a Haxtiv Shopify migration.

Scripted, parity-tested migration with the SEO and revenue continuity work that protects what you've earned.

Discovery

  • Crawl of the live store + Search Console export
  • Customer-data inventory and migration plan
  • Order-history and subscription-data plan
  • Schema audit and reconciliation plan
  • Risk register agreed before kickoff

Engineering

  • Custom Shopify theme tuned to your brand
  • Migration scripts: products, customers, orders, subscriptions
  • Asset migration with image optimization pass
  • Programmatic redirect map authored URL by URL
  • App stack chosen and configured deliberately

SEO + revenue continuity

  • URL parity where it matters; deliberate redirects elsewhere
  • Schema parity (Organization, Product, Article, FAQ, Breadcrumb)
  • Internal-link plan rebuilt for new architecture
  • Canonical, hreflang, OG, Twitter meta restored
  • Sitemap and robots.txt review against the old store

Launch + stabilize

  • Staging environment for editorial review behind auth
  • Cutover plan with rollback path and DNS strategy
  • Search Console submission and indexation watch
  • Real-user CWV + revenue monitoring for 30 days
  • Customer email about account access where login changes

Process

How this service runs end to end

The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.

  1. 01

    Discover

    Audit, intent, and the part nobody is saying out loud

    We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.

  2. 02

    Define

    Sitemap, story, and the metrics that actually matter

    We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.

  3. 03

    Design

    Editorial system, art-directed, never templated

    Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.

  4. 04

    Build

    Production code your team can keep

    WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.

  5. 05

    Launch

    Migration without losing rankings or sleep

    Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.

  6. 06

    Grow

    Care plan, CRO sprints, and quiet improvements

    We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.

What this looks like in production

Numbers we earn, not numbers we round up.

0+

Sites shipped

across 27 countries

0k

Studio hours

delivered since 2019

0.0x

Avg conversion lift

post-redesign clients

0%

Client retention

into year two

In their words

Senior teams who chose us.

Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.

Mara Iglesias

VP Marketing · Lumenwave Health

Headless WordPress redesign

Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.

Daniel Korver

Founder · Northbound Goods

Shopify Plus rebuild

Frequently asked

Answers worth asking for.

Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.

If done properly, no. The biggest causes of post-migration drops are URL changes without redirects, schema lost, internal linking thinned, and CWV regressions. We handle all four explicitly and watch real-user data for 30 days post-launch.

Continue reading

Where to go next

Start here

Bring the platform you're moving off — we'll bring the parity plan.

30-minute call. We'll crawl the store, flag the risks, and share a fixed quote.

Book a 30-min call
Send a brief