Startup sites that earn the meeting before the round closes.
Editorial websites for pre-seed to Series-B startups. Fast brand-true launches, scalable design systems, and the SEO foundations that compound as you scale into a real product company.
Stage
Speed
System
Stack
Why this exists
Most startup sites are MVPs that overstayed.
Pre-seed builds something on Webflow over a weekend. Seed inherits it. Series A retrofits it. By Series B nobody can change anything because everyone is afraid of breaking it. We build startup sites with the speed of an MVP and the foundations of a system — fast to launch, predictable to extend, defensible to scale.
What we hear most
Common startup website failures.
Site is a Webflow that nobody owns
Built fast, no design system, no documentation. Every change is a risk. Brand voice drifts.
Brand is undercooked
Logo, colour, type chosen by the founder in week one. No system. Marketing keeps reinterpreting it.
SEO foundations missing
Generic OG tags, no schema, no internal linking discipline. By Series A, organic is meaningfully behind.
Performance is fragile
Each new section adds JS. LCP creeps up. CLS regresses. Performance budget never existed.
Multilingual on roadmap, never built
International expansion needs hreflang and locale-aware delivery. Most startup sites are not designed to be extended that way.
What we deliver
What ships in a Haxtiv startup site.
Brand-true launch with foundations that scale — design system, performance budget, SEO infrastructure.
Architecture
- Home + product + pricing + about + careers + journal + contact
- Modular section system for marketing-led page launches
- Programmatic-SEO-ready URL and template structure
- Editorial journal with proper schema
- Multilingual-ready architecture even if not launched
Design
- Editorial design system with documented tokens
- Component library matched to launch needs
- Photography / illustration direction
- Mobile-first patterns
- Motion polish that doesn't fight performance
Performance & SEO
- LCP < 2.0s, CLS < 0.05, INP < 150ms
- Schema (Organization, Product, Article, FAQ, Breadcrumb)
- OG and Twitter meta with dynamic per-page imagery
- Sitemap, robots, canonicals correctly emitted
- Real-user CWV monitoring
Hand-off & extension
- Repository in your GitHub with documented conventions
- Loom-led walkthroughs for the team
- Component library extension guide
- 30 days of post-launch support included
- Optional retainer for new templates and growth surfaces
Process
How this service runs end to end
The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.
01
Discover
Audit, intent, and the part nobody is saying out loud
We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.
02
Define
Sitemap, story, and the metrics that actually matter
We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.
03
Design
Editorial system, art-directed, never templated
Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.
04
Build
Production code your team can keep
WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.
05
Launch
Migration without losing rankings or sleep
Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.
06
Grow
Care plan, CRO sprints, and quiet improvements
We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.
What this looks like in production
Numbers we earn, not numbers we round up.
Sites shipped
across 27 countries
Studio hours
delivered since 2019
Avg conversion lift
post-redesign clients
Client retention
into year two
In their words
Senior teams who chose us.
Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.
Mara Iglesias
VP Marketing · Lumenwave Health
Headless WordPress redesign
Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.
Daniel Korver
Founder · Northbound Goods
Shopify Plus rebuild
Frequently asked
Answers worth asking for.
Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.
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Where to go next
Start here
Brief us on the startup site that has to ship and scale.
30-minute call. We'll review the brief and share a fast scoped quote.