Divi sites engineered for production, not the demo gallery.
Senior Divi development for brands that picked Divi for the editor velocity and need an agency that respects the trade-offs. Custom modules, theme builder mastery, performance discipline, and a documented Divi build your team can extend.
Modules
Theme builder
Performance
Editor
What is Divi development?
Divi development is the practice of building Divi 5 sites with discipline — clean module structure, performance budgets, editor controls scoped to the design system, and theme builder templates that ship lean. Divi rewards discipline and punishes the lack of it.
Why this exists
Divi has more power than most builds use and more bloat than most builds need.
Divi can ship genuine production sites — theme builder, dynamic content, custom modules, and a mature ecosystem. The reputation for slow Divi sites is real and avoidable. Custom modules, render-aware loading, container discipline, and a tightly scoped editor experience give Divi a fair shot at fast and bespoke. We build the disciplined version.
What we hear most
Common Divi build problems we fix.
Pages render slowly
Default Divi loads heavy CSS and JS sitewide. Without selective loading, every page carries the cost of every module. LCP suffers; CLS too.
Theme builder is half-used
Most teams use Divi's page builder and ignore the theme builder. Templates drift. Headers and footers diverge. The theme builder is where the consistency lives.
Editor controls drift the system
Marketing has access to every visual setting. Type sizes, spacing, and colour wander. The design system erodes one page at a time.
Mobile is desktop scaled down
Layouts read fine at 1440 and awkwardly at 375. Conversion drops on mobile because the layout was never designed mobile-first.
Custom functionality is wedged in
Forms, calculators, configurators — bolted in via plugin chains and shortcodes. Performance suffers; maintenance is fragile.
What we deliver
What ships in a Haxtiv Divi engagement.
A Divi build that runs fast, looks bespoke, and stays disciplined.
Foundations
- Theme builder templates for headers, footers, archives, singles
- Global colours, typography, spacing tokens (locked)
- Custom Divi modules matched to design system
- Container-based layouts with mobile-first discipline
- Editor controls scoped to what marketing should change
Performance
- Selective module loading (per-page, not sitewide)
- Critical CSS, font subsetting, render-blocking deferred
- LCP < 2.0s, CLS < 0.05, INP < 150ms targets
- Image policy: AVIF/WebP, srcset, fetchpriority
- Real-user CWV monitoring for 30 days post-launch
SEO
- Schema (Organization, Article, FAQ, Service, BreadcrumbList)
- Heading-order discipline enforced in templates
- OG and Twitter meta with dynamic per-page imagery
- Indexation hygiene (canonicals, sitemaps, robots)
- Internal-link plan for cornerstone pages
Hand-off
- Loom-led walkthroughs for marketing
- Documented Divi conventions in the repo
- Editor styles that mirror front-end
- 30 days of post-launch support included
- Optional retainer for new templates and modules
Process
How this service runs end to end
The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.
01
Discover
Audit, intent, and the part nobody is saying out loud
We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.
02
Define
Sitemap, story, and the metrics that actually matter
We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.
03
Design
Editorial system, art-directed, never templated
Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.
04
Build
Production code your team can keep
WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.
05
Launch
Migration without losing rankings or sleep
Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.
06
Grow
Care plan, CRO sprints, and quiet improvements
We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.
What this looks like in production
Numbers we earn, not numbers we round up.
Sites shipped
across 27 countries
Studio hours
delivered since 2019
Avg conversion lift
post-redesign clients
Client retention
into year two
In their words
Senior teams who chose us.
Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.
Mara Iglesias
VP Marketing · Lumenwave Health
Headless WordPress redesign
Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.
Daniel Korver
Founder · Northbound Goods
Shopify Plus rebuild
Frequently asked
Answers worth asking for.
Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.
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Where to go next
Elementor development
Elementor peer.
Page builder experts
Cross-builder expertise.
Bricks builder
Leaner alternative.
Beaver Builder
Stable, dev-friendly builder.
WordPress development
Top-line WP service.
WordPress speed optimization
Real-world CWV.
Custom WordPress development
Hand-coded option.
WordPress redesign
Editorial redesigns.
Start here
Brief us on a Divi build that has to ship fast and look bespoke.
30-minute call. We'll review the brief and share a fixed quote.