Technical SEO

Technical SEO that earns rankings — not SEO plugin checkboxes.

Cross-platform technical SEO. WordPress, Shopify, custom Next.js. We rebuild the technical foundations: architecture, internal linking, schema, indexation, render path, and Core Web Vitals — measured against Search Console, not vanity tooling.

Architecture

Designed by intent

Schema

Org · Article · FAQ · Service · Product · Breadcrumb

Indexation

Hygiene + sitemap + canonicals

CWV

LCP · CLS · INP, real-user verified

Why this exists

Most technical SEO is plugin configuration.

An SEO plugin sets a meta description and ticks a green light. The technical work — IA mirroring search intent, internal linking that builds authority, schema that earns rich results, indexation hygiene, render path that meets CWV — is rarely done well. We do that work and measure it against Search Console.

What we hear most

Where sites fail technical SEO.

01

Architecture is flat

All blog posts under /blog/, all services under /services/, no taxonomy. Internal linking is incidental.

02

Schema is partial or wrong

Article schema and stops. No Service, no FAQ, no BreadcrumbList. Rich results never arrive.

03

Indexation is bloated

Tag archives, author archives, paginated comments — all indexed, none useful. Search Console drowns in 'indexed, not submitted'.

04

Internal linking is thin

Articles link out to authority sources. They do not link in to relevant cornerstones. Authority leaks.

05

Core Web Vitals fail real users

Lab CWV is fine. CrUX shows mobile LCP at 2.8s and INP at 220ms.

What we deliver

What ships in a Haxtiv technical SEO engagement.

Diagnosis, remediation plan, and the engineering work to ship it — verified against Search Console.

Audit

  • Full crawl (Screaming Frog) cross-referenced with Search Console
  • CrUX/CWV pull per template — mobile and desktop
  • Schema audit and gap analysis
  • Indexation review
  • Internal-link graph analysis

Architecture

  • IA proposal organised by search intent and user journey
  • Taxonomy and URL strategy with redirect map for changes
  • Cornerstone-page inventory with internal-link plan
  • Hub-and-spoke or pillar-cluster model where it fits
  • Multilingual / hreflang plan

Schema

  • Organization with logo, sameAs, contact
  • Article schema with author, publisher, image
  • Product / Service schema where appropriate
  • FAQPage schema on FAQ blocks
  • BreadcrumbList on every non-home page

Performance for SEO

  • LCP < 2.0s, CLS < 0.05, INP < 150ms targets per template
  • Critical CSS, font subsetting, fetchpriority on LCP
  • Image policy: AVIF/WebP, srcset, sizes, dimensions
  • JS bundle hygiene and idle loading
  • Real-user CWV watched 30 days post-launch

Process

How this service runs end to end

The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.

  1. 01

    Discover

    Audit, intent, and the part nobody is saying out loud

    We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.

  2. 02

    Define

    Sitemap, story, and the metrics that actually matter

    We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.

  3. 03

    Design

    Editorial system, art-directed, never templated

    Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.

  4. 04

    Build

    Production code your team can keep

    WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.

  5. 05

    Launch

    Migration without losing rankings or sleep

    Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.

  6. 06

    Grow

    Care plan, CRO sprints, and quiet improvements

    We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.

What this looks like in production

Numbers we earn, not numbers we round up.

0+

Sites shipped

across 27 countries

0k

Studio hours

delivered since 2019

0.0x

Avg conversion lift

post-redesign clients

0%

Client retention

into year two

In their words

Senior teams who chose us.

Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.

Mara Iglesias

VP Marketing · Lumenwave Health

Headless WordPress redesign

Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.

Daniel Korver

Founder · Northbound Goods

Shopify Plus rebuild

Frequently asked

Answers worth asking for.

Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.

Often yes — Yoast, Rank Math, Smart SEO, JSON-LD for SEO are fine tools. We use them where they earn keep. The plugin is a tool; the work is architecture, schema, internal linking, and CWV.

Continue reading

Where to go next

Start here

Brief us on a technical SEO project that has to move organic.

30-minute call. We'll review Search Console and share a fair quote.

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