White-label dev

White-label development for agencies that demand our craft.

Senior white-label development for design, marketing, and creative agencies. We build under NDA, ship under your brand, and communicate at your client's pace. WordPress, Shopify, and custom Next.js — done so well your client thinks you wrote every line.

Format

NDA-protected, white-label

Coverage

WP · Shopify · Next.js

Comms

At your client's pace

Outcome

Your brand, our craft

Why this exists

Most white-label dev shops are subcontractors. We're partners.

Cheap white-label is offshored, ticket-driven, and visibly subcontractor. Your clients can tell. Ours is senior engineers in your timezone (or close to it), communicating in your language, building under NDA, and shipping work at the level your agency was hired for. Slightly more expensive than offshore. Worth it on every project that matters.

What we hear most

When agencies should pick a white-label partner like Haxtiv.

01

In-house dev is over capacity

Your dev team is in production on three projects. The fourth needs senior engineering. Hiring takes 90 days; you need to ship in 60.

02

Project requires specialist depth

Custom WordPress, Shopify Plus, headless WordPress, complex commerce, multilingual — the specialist depth your in-house team doesn't currently carry.

03

Client demands premium quality

Brand-led, performance-aware, conversion-tuned. Your in-house dev ships well; the client wants slightly more, on this one.

04

Pitch needs senior engineering credibility

RFP requires senior dev capability your studio doesn't yet visibly have. We can be brought in named or unnamed.

05

Recurring care plan beyond your stack

You ship the build; client wants ongoing care plans. We provide white-label care plans your studio resells.

What we deliver

What we ship as a white-label partner.

Senior engineering capability that integrates with your studio's process — design hand-off, communication, deployment.

Engagement shapes

  • Project: full build under NDA, billed against scope
  • Team augmentation: named senior engineer working alongside in-house
  • Discovery + handoff: we scope, you build (or vice versa)
  • White-label care plans for shipped builds
  • Pitch support: senior dev presence on prospect calls

Coverage

  • Custom WordPress + WooCommerce
  • Shopify themes + Shopify Plus + Hydrogen
  • Custom Next.js front-ends, headless WordPress
  • Migration projects across platforms
  • Performance / SEO / CRO retainer work

Process

  • NDA-first, brand-aware communication
  • Slack channel with your studio (named under your domain)
  • GitHub or your code host
  • Design hand-off via Figma at your studio's preference
  • Deployments to your client's hosting

Quality

  • Code reviews against your standards
  • Performance budgets enforced per project
  • Real-user CWV monitoring on launch
  • Documentation handed off in your studio's format
  • Optional Loom-led walkthroughs branded as your studio

Process

How this service runs end to end

The same six-step shape we use across every Haxtiv project — adapted to the specifics of this scope.

  1. 01

    Discover

    Audit, intent, and the part nobody is saying out loud

    We open with a working session — not a deck. We pull analytics, crawl the existing site, audit the brand, and interview the people closest to revenue. We surface the friction inside the team, not just the friction on the screen.

  2. 02

    Define

    Sitemap, story, and the metrics that actually matter

    We define the audience journeys, the commercial pages we are willing to defend, the SEO architecture, and the measurable outcomes. You get a shape of the project that survives feedback because it was built on evidence.

  3. 03

    Design

    Editorial system, art-directed, never templated

    Type, grid, motion, and tone built as a system. We design the hero, the long pages, the unloved corners, and the empty states. Every screen looks like it belongs to the same studio. Nothing is parked for later.

  4. 04

    Build

    Production code your team can keep

    WordPress, Shopify, or page builder — we build clean, accessible, performant, and documented. Component-led, naming you'll recognize next year, and a changelog your in-house team can read.

  5. 05

    Launch

    Migration without losing rankings or sleep

    Pre-launch crawl, redirect map, schema and metadata cutover, performance baseline, and a launch playbook. We run the deploy with you, not at you.

  6. 06

    Grow

    Care plan, CRO sprints, and quiet improvements

    We stay involved. Monthly performance reports, security and core updates, and CRO sprints that compound. The site gets better the longer you keep us.

What this looks like in production

Numbers we earn, not numbers we round up.

0+

Sites shipped

across 27 countries

0k

Studio hours

delivered since 2019

0.0x

Avg conversion lift

post-redesign clients

0%

Client retention

into year two

In their words

Senior teams who chose us.

Haxtiv replatformed our marketing site without losing a single ranking. We saw organic leads up 38% inside the first quarter and the editorial team finally has a layout system they don't fight.

Mara Iglesias

VP Marketing · Lumenwave Health

Headless WordPress redesign

Our previous Shopify build was a Frankenstein of apps. The Haxtiv team simplified the stack, rebuilt the PDP and CRO patterns, and our store is faster and more profitable than it has ever been.

Daniel Korver

Founder · Northbound Goods

Shopify Plus rebuild

Frequently asked

Answers worth asking for.

Don't see the question you're holding? Send it to [email protected] and we'll answer the same day.

Only if you choose. Most engagements are anonymous; we work entirely under your studio's name. Some studios prefer named team augmentation. Either is fine.

Continue reading

Where to go next

Start here

Brief us — we'll be the senior dev your studio doesn't have to hire.

30-minute call under NDA. We'll scope and share a fair quote.

Book a 30-min call
Send a brief