The people writing the work, not narrating it.

Ahmad Hussain

SEO & Digital Marketing Lead

12 years running technical SEO, content strategy, paid acquisition, and lifecycle marketing for editorial brands, SaaS, and DTC ecommerce. Allergic to vanity metrics.

2 posts

Ajmair Hussain

Founding Partner · WordPress, Shopify & Technical SEO Lead

15 years building WordPress and Shopify sites for editorial brands, DTC ecommerce, and senior B2B teams. Founded Haxtiv to ship the kind of work the agency world stopped doing well.

2 posts

Shopify and commerce partner at Haxtiv. 9 years shipping Shopify Plus, B2B catalogs, and headless storefronts. Writes about app stack discipline, conversion craft, and the parts of Shopify work merchants under-invest in.

2 posts

Performance and technical SEO partner at Haxtiv. 12 years shipping WordPress and Shopify performance work. Writes about Core Web Vitals, render-aware engineering, and the parts of speed work that don't fit on a Lighthouse report.

2 posts

Eliza Park

UX Research & CRO Lead

8 years running hypothesis-led CRO and qualitative research. Cares less about which button color won and more about whether the experiment was worth running.

0 posts

James Holloway

Shopify Plus Lead

9 years inside Shopify and Shopify Plus — custom themes, B2B, checkout extensibility, ERP integrations, and the operational layer that separates real DTC brands from theme installs.

0 posts

Marco Linder

Headless & Performance Lead

10 years engineering React, Next.js, and headless commerce stacks. Spends most of his week measuring real-user Core Web Vitals — not Lighthouse scores.

0 posts

Sarah Bennett

Editorial Design Director

12 years art-directing editorial websites for publications, agencies, and content-led brands. Believes the design system is the product — not the deck.

0 posts