- Published
- 2 essays
Shopify & commerce partner
Inés Vargas
Shopify and commerce partner at Haxtiv. 9 years shipping Shopify Plus, B2B catalogs, and headless storefronts. Writes about app stack discipline, conversion craft, and the parts of Shopify work merchants under-invest in.
Essays by Inés
Long-form work shipped under this byline.
Shopify speed optimization checklist (2026 edition)
A practical checklist for Shopify speed optimization in 2026. App stack, theme, images, fonts, third-party scripts, monitoring — what to do, in order, with the metrics that decide rankings.
Apr 29, 20269 min readHow to fix a slow Shopify store (without losing the apps you actually need)
A working playbook for fixing a slow Shopify store. App stack rationalization, theme audit, image policy, third-party scripts, and the real-user CWV that move when you ship the right work.
Apr 28, 202611 min read
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