UX Research & CRO Lead
Eliza Park
8 years running hypothesis-led CRO and qualitative research. Cares less about which button color won and more about whether the experiment was worth running.
Eliza Park leads UX research and CRO at Haxtiv. Her work covers usability research, JTBD interviews, conversion-led design audits, hypothesis-led experimentation, and the discipline of choosing the right experiments — not the most numerous ones. Eight years across SaaS, DTC, and B2B brands give her the instinct for when a site has a CRO problem and when it has a content or trust problem dressed up as a CRO problem. She writes about the part of CRO most agencies do not: the qualitative work that makes the quantitative work worth running.
Expertise
What Eliza ships in production.
- Hypothesis-led CRO
- JTBD and usability research
- Conversion design audits
- A/B testing strategy
- Customer interviews
- Funnel analytics
Credentials
The track record behind the byline.
- 8 years CRO and UX research across SaaS, DTC, B2B
- Lead researcher on 50+ Haxtiv CRO engagements
Essays by Eliza
Long-form work shipped under this byline.
No published posts yet. Essays will appear here once Eliza publishes to the journal.
Work with us
Want Eliza on your next project?
The same partners writing the journal ship the work. Book a 30-minute call.